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HTC Desire 728 Ultra Edition

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About HTC

1. Trusted Brand

2. HTC is a global brand that has been making phones for more than 10 years, and is credited for developing the world’s first Android phone and also the first windows powered phone. It is known for its good looking designs.

3. HTC has over 200 service locations spread over India covering most major cities. Toll Free Number: 18002663566

HTC Desire 728 Ultra Edition details

Buy For
  • Great cameras
  • Good audio quality
  • Fast charging feature
  • Powerful performance
  • Huge expandable storage
Beware of
  • No fingerprint sensor
  • Lacks full HD display
Verdict

Like most other premium brands, HTC too is looking to expand its presence in the mid range smartphone market  with the launch of HTC Desire 728 Ultra Edition. Although it has good amount of features compared to what other premium brands offer in this range, it still lack many specs like metallic body, fingerprint sensor, full HD display etc which are pretty standard for chinese phones in this price point. Still if you are unsure about quality of chinese smartphones and are looking for a branded option with good features at affordable price, this device is perfect for you.

A nice mid range phone from HTC
Design and Display

The HTC Desire 728 Ultra Edition showcases a 5.5-inch IPS HD display having pixel density of 267ppi. The device weighs 153 grams and has dimensions of 157.9 (H) x 77.8 (W) x 7.8 (T) mm. It is available in black and brown colour variants.

OS and Configuration

The device runs on Android v5.1 (Lollipop) operating system. At the heart, the smartphone features a 64bit octa-core MediaTek MT6753 processor with the clock speed of 1.5GHz. It is paired with 3GB of RAM and Mali-T720 MP3 GPU.

Camera, Sound and Storage

The handset sports an impressive 13MP camera on the back and a 5MP camera on the front. Both these cameras feature Back-illuminated sensor (BSI) that greatly improves their performance under low lighting conditions. The rear camera also has many other features like LED flash, autofocus, digital zoom, auto flash, face detection, touch to focus etc. For storing your data, the device offers 32GB of onboard storage and also comes with an inbuilt memory card slot that can support microSD card of up to 2TB. It comes with HTC BoomSound with Dolby Audio sound technology that provides an immersive audio experience.

Connectivity, Sensors and Battery

Coming to connectivity, options present in this device are dual SIM, 4G LTE, Wi-Fi, hotspot tethering, Bluetooth v4.1, GPS with A-GPS, Glonass and microUSB 2.0. As far as sensors are concerned, the device packs light, proximity, accelerometer, gyroscope and compass. Power required to keep this device running is supplied by 2,800mAh li-polymer battery. The smartphone also has fast charging feature that refuels the battery really quickly.
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HTC Desire 728 Ultra Edition Price
  • HTC Desire 728 Ultra Edition
  • HTC Desire 728 Ultra Edition
71%
3.5 / 5
11 User Reviews
This product is permanently discontinued.
Key Specs See Full Specs
Android v5.1 (Lollipop)
  • Performance
  • Display
  • Camera
  • Battery
  • Supports Indian bands
  • 32 GB + 2 TB Expandable
  • Dual SIM: Nano + Nano
  • No Fingerprint sensor
  • FM Radio
What makes HTC Desire 728 Ultra Edition unique?  
  • The HTC phone with Octa-Core Processor and the largest display
HTC Desire 728 Ultra Edition has been discontinued. Here are similar products that are available in store

User Reviews

Read All User Reviews
OVERALL RATING

3.5 /5 BASED ON 11 RATING(S)
OVERALL RATING
  • 5 stars
    4
  • 4 stars
    4
  • 3 stars
    0
  • 2 stars
    0
  • 1 stars
    3
11 USER REVIEW(S)
SHARE YOUR THOUGHTS WRITE A REVIEW
User Review Summary
All reviews
poor phone (1)
awesome battery backup (1)
bad battery backup (2)
awesome phone (3)
heating issue (3)
camera lens (1)
selfie (1)
features (2)
gaming (1)
11 User Review(s) Review talking about - Read all Great camera Reviews
WORTH THE MONEY.
25 Jun 2017 By Amazon Customer On amazon.in

Excellent Choice by me!!

One Star
25 Jun 2017 By Amazon Customer On amazon.in

WORST BATTERY .

HTC Desire 728 Ultra Edition User Reviews

HTC Desire 728 Ultra Edition Specifications

Compare specs to
General
Brand HTC
Model Desire 728 Ultra Edition
Operating System Android v5.1 (Lollipop)
SIM Slot(s)
Dual SIM, GSM+GSM
SIM Size SIM1: Nano
SIM2: Nano
Network 4G: Available (supports Indian bands)
3G: Available, 2G: Available
Fingerprint Sensor
no  No
Quick Charging
yes
Design
Height 157.9 mm Compare Size
Width 77.8 mm
Thickness 7.8 mm
Very Good
Thickness compared to
  • 13 - 19 K Phones
  • All Phones
This Device
7.8 mm
Average in group
8.35 mm
Best in this group
5.5 mm
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Weight 153 grams
Average
Weight compared to
  • 13 - 19 K Phones
  • All Phones
This Device
153 grams
Average in group
158 grams
Best in this group
97 grams
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Colours Black, Brown
Display
Average
Display compared to
  • 13 - 19 K Phones
  • All Phones
This Device
53%
Average in group
57%
Best in this group
81%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Screen Size
5.5 inches (13.97 cm)
Screen Resolution
HD (720 x 1280 pixels)
Pixel Density
267 ppi
Good
Pixel Density compared to
  • 13 - 19 K Phones
  • All Phones
This Device
267 ppi
Average in group
294 ppi
Best in this group
534 ppi
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Display Type
IPS LCD
Screen Protection
no  No
Touch Screen yes Capacitive Touchscreen, Multi-touch
Screen to Body Ratio
67.73 %
Performance
Good
Performance compared to
  • 13 - 19 K Phones
  • All Phones
This Device
66%
Average in group
65%
Best in this group
90%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Chipset MediaTek MT6753
Processor
Octa core, 1.5 GHz, Cortex A53
Average
Processor compared to
  • 13 - 19 K Phones
  • All Phones
This Device
Octa core, 1.5 GHz, Cortex A53, Chipset: Mediatek MT6753
Average in group
Quad core, 1.5 GHz, Cortex A53 + Quad core, 1.3 GHz Cortex A53, Chipset: Mediatek MT6753
Best in this group
Quad core, 2.3 GHz, Cortex A72 + Quad core, 1.8 GHz Cortex A53, Chipset: HiSilicon KIRIN950
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Architecture
64 bit
Graphics
Mali-T720 MP3
RAM
3 GB
Excellent
RAM compared to
  • 13 - 19 K Phones
  • All Phones
This Device
3 GB
Average in group
2 GB
Best in this group
6 GB
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Storage
Best in Class
Storage compared to
  • 13 - 19 K Phones
  • All Phones
This Device
98%
Average in group
96%
Best in this group
99%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Internal Memory
32 GB
Excellent
Internal Memory compared to
  • 13 - 19 K Phones
  • All Phones
This Device
32 GB
Average in group
16 GB
Best in this group
128 GB
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Expandable Memory
yes Up to 2 TB
Camera
Good
Rear Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
62%
Average in group
61%
Best in this group
93%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Main Camera
Resolution 13 MP Primary Camera
Very Good
Main Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
13 MP
Average in group
13 MP
Best in this group
23 MP
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Sensor Back-illuminated sensor (BSI)
Autofocus yes
Aperture F2.2
Optical Image Stabilisation no  No
Flash yes LED Flash
Image Resolution 4128 x 3096 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuos Shooting, High Dynamic Range mode (HDR)
Camera Features Digital Zoom, Auto Flash, Face detection, Touch to focus
Video Recording 1920x1080 @ 30 fps
Front Camera
Resolution 5 MP Front Camera
Good
Front Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
5 MP
Average in group
5 MP
Best in this group
24 MP
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Sensor BSI Sensor
Autofocus no  No
Aperture F2.8
Flash no  No
Video Recording 1920x1080 @ 30 fps
Battery
Very Good
Battery compared to
  • 13 - 19 K Phones
  • All Phones
This Device
79%
Average in group
79%
Best in this group
98%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Capacity
2800 mAh
Type Li-Polymer
User Replaceable
no  No
Quick Charging
yes Fast
Network & Connectivity
SIM Size SIM1: Nano, SIM2: Nano
Network Support
4G (supports Indian bands), 3G, 2G
SIM 1
4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
4G Speed:
50 Mbit/s ↑ 150 Mbit/s ↓ (LTE category 4)
3G Speed:
HSDPA 42.2 Mbit/s ↓, HSUPA 11.5 Mbit/s ↑
GPRS:
Available
EDGE:
Available
SIM 2
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
Wi-Fi yes Wi-Fi 802.11, b/g/n
Wi-Fi Features
Mobile Hotspot
Bluetooth
yes v4.1
GPS
yes with A-GPS, Glonass
NFC
no  No
USB Connectivity
microUSB 2.0
Multimedia
FM Radio
yes
Loudspeaker yes
Audio Jack 3.5 mm
Special Features
Fingerprint Sensor
no  No
Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass
Disclaimer: The price & specs shown may be different from actual. Please confirm on the retailer site before purchasing. Error? Report to us
Photo Albums
  • Design (2)
  • Design
  • Design
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HTC Desire 728 Ultra Edition
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HTC Desire 728 Ultra Edition
Discontinued
Rs. 14,799
(Expected)
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