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HTC Desire 728 Ultra Edition

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2. HTC has over 200 service locations spread over India covering most major cities. Toll Free Number: 18002663566

HTC Desire 728 Ultra Edition details

Buy For
  • Great cameras
  • Good audio quality
  • Fast charging feature
  • Powerful performance
  • Huge expandable storage
Beware of
  • No fingerprint sensor
  • Lacks full HD display
Verdict

Like most other premium brands, HTC too is looking to expand its presence in the mid range smartphone market  with the launch of HTC Desire 728 Ultra Edition. Although it has good amount of features compared to what other premium brands offer in this range, it still lack many specs like metallic body, fingerprint sensor, full HD display etc which are pretty standard for chinese phones in this price point. Still if you are unsure about quality of chinese smartphones and are looking for a branded option with good features at affordable price, this device is perfect for you.

A nice mid range phone from HTC
Design and Display

The HTC Desire 728 Ultra Edition showcases a 5.5-inch IPS HD display having pixel density of 267ppi. The device weighs 153 grams and has dimensions of 157.9 (H) x 77.8 (W) x 7.8 (T) mm. It is available in black and brown colour variants.

OS and Configuration

The device runs on Android v5.1 (Lollipop) operating system. At the heart, the smartphone features a 64bit octa-core MediaTek MT6753 processor with the clock speed of 1.5GHz. It is paired with 3GB of RAM and Mali-T720 MP3 GPU.

Camera, Sound and Storage

The handset sports an impressive 13MP camera on the back and a 5MP camera on the front. Both these cameras feature Back-illuminated sensor (BSI) that greatly improves their performance under low lighting conditions. The rear camera also has many other features like LED flash, autofocus, digital zoom, auto flash, face detection, touch to focus etc. For storing your data, the device offers 32GB of onboard storage and also comes with an inbuilt memory card slot that can support microSD card of up to 2TB. It comes with HTC BoomSound with Dolby Audio sound technology that provides an immersive audio experience.

Connectivity, Sensors and Battery

Coming to connectivity, options present in this device are dual SIM, 4G LTE, Wi-Fi, hotspot tethering, Bluetooth v4.1, GPS with A-GPS, Glonass and microUSB 2.0. As far as sensors are concerned, the device packs light, proximity, accelerometer, gyroscope and compass. Power required to keep this device running is supplied by 2,800mAh li-polymer battery. The smartphone also has fast charging feature that refuels the battery really quickly.
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HTC Desire 728 Ultra Edition Price
  • HTC Desire 728 Ultra Edition
  • HTC Desire 728 Ultra Edition
66%
3.5 / 5
11 User Reviews
Rs.  9,165 ( out of stock )
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Key Specs See Full Specs
Android v5.1 (Lollipop)
  • Performance
  • Display
  • Camera
  • Battery
  • Supports Indian bands
  • 32 GB + 2 TB Expandable
  • Dual SIM: Nano + Nano
  • No Fingerprint sensor
  • FM Radio
This product is currently out of stock. Here are similar products that are available in store

User Reviews

Read All User Reviews
OVERALL RATING

3.5 /5 BASED ON 11 RATING(S)
OVERALL RATING
  • 5 stars
    4
  • 4 stars
    4
  • 3 stars
    0
  • 2 stars
    0
  • 1 stars
    3
11 USER REVIEW(S)
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User Review Summary
All reviews
poor phone (1)
awesome battery backup (1)
bad battery backup (2)
awesome phone (3)
heating issue (3)
camera lens (1)
selfie (1)
features (2)
gaming (1)
11 User Review(s) Review talking about - Read all Great camera Reviews
WORTH THE MONEY.
25 Jun 2017 By Amazon Customer On amazon.in

Excellent Choice by me!!

One Star
25 Jun 2017 By Amazon Customer On amazon.in

WORST BATTERY .

HTC Desire 728 Ultra Edition User Reviews

HTC Desire 728 Ultra Edition Specifications

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Key Specs
RAM 3 GB
Processor MediaTek MT6753
Rear Camera 13 MP
Front Camera 5 MP
Battery 2800 mAh
Display 5.5 inches
General
Launch Date August 15, 2016 (Official)
Brand HTC
Model Desire 728 Ultra Edition
Operating System Android v5.1 (Lollipop)
SIM Slot(s) Dual SIM, GSM+GSM
SIM Size SIM1: Nano
SIM2: Nano
Network 4G: Available (supports Indian bands)
3G: Available, 2G: Available
Fingerprint Sensor no  No
Quick Charging yes
Design
Height 157.9 mm Compare Size
Width 77.8 mm
Thickness 7.8 mm
Very Good
Weight 153 grams
Good
Colours Black, Brown
Display
Average
Screen Size 5.5 inches (13.97 cm)
Screen Resolution HD (720 x 1280 pixels)
Pixel Density 267 ppi
Good
Display Type IPS LCD
Screen Protection no  No
Touch Screen yes Capacitive Touchscreen, Multi-touch
Screen to Body Ratio (calculated) 67.73 %
Performance
Good
Chipset MediaTek MT6753
Processor Octa core, 1.5 GHz, Cortex A53
Below Average
Architecture 64 bit
Graphics Mali-T720 MP3
RAM 3 GB
Excellent
Storage
Best in Class
Internal Memory 32 GB
Excellent
Expandable Memory yes Up to 2 TB
Camera
Good
Main Camera
Resolution 13 MP Primary Camera
Very Good
Sensor Back-illuminated sensor (BSI)
Autofocus yes
Physical Aperture F2.2
Optical Image Stabilisation no  No
Flash yes LED Flash
Image Resolution 4128 x 3096 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuos Shooting, High Dynamic Range mode (HDR)
Camera Features Digital Zoom, Auto Flash, Face detection, Touch to focus
Video Recording 1920x1080 @ 30 fps
Front Camera
Resolution 5 MP Front Camera
Below Average
Sensor BSI Sensor
Autofocus no  No
Physical Aperture F2.8
Flash no  No
Video Recording 1920x1080 @ 30 fps
Battery
Very Good
Capacity 2800 mAh
Type Li-Polymer
User Replaceable no  No
Quick Charging yes Fast
Network & Connectivity
SIM Size SIM1: Nano, SIM2: Nano
Network Support 4G (supports Indian bands), 3G, 2G
SIM 1
4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
4G Speed:
50 Mbit/s ↑ 150 Mbit/s ↓ (LTE category 4)
3G Speed:
HSDPA 42.2 Mbit/s ↓, HSUPA 11.5 Mbit/s ↑
GPRS:
Available
EDGE:
Available
SIM 2
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
Wi-Fi yes Wi-Fi 802.11, b/g/n
Wi-Fi Features Mobile Hotspot
Bluetooth yes v4.1
GPS yes with A-GPS, Glonass
NFC no  No
USB Connectivity microUSB 2.0
Multimedia
FM Radio yes
Loudspeaker yes
Audio Jack 3.5 mm
Special Features
Fingerprint Sensor no  No
Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass
Disclaimer: The price & specs shown may be different from actual. Please confirm on the retailer site before purchasing. Error? Report to us
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  • Design
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HTC Desire 728 Ultra Edition
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