CES 2026: HP’s Omen and HyperX gaming brands merge into a new master brand HyperX
HP at CES 2026 has announced plans to consolidate its gaming ecosystem under the HyperX brand, effectively merging the OMEN PC lineup and the HyperX peripheral family under one unified gaming banner. This strategic pivot mirrors Dell’s recent move to streamline all its gaming machines under the Alienware brand. Along with this major rebranding, HP has unveiled its first-ever HyperX gaming laptop, a new gaming monitor, and a controller. Let’s take a look at the details below:
HyperX OMEN MAX 16
The first fruit of this rebranding effort is the HyperX OMEN MAX 16, a machine clearly aimed at the high-end enthusiast market. HP claims this is the world’s most powerful gaming laptop with fully internal cooling, backed by a massive 300W TPP (Total Platform Power). This represents a significant 50W (or 20 percent) jump over previous generations, suggesting HP is pushing their silicon harder than ever.
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You can choose between the new Intel Core Ultra 200HX series or next-gen AMD Ryzen AI 400 series processors, paired with up to an NVIDIA GeForce RTX 5090 Laptop GPU. To manage the heat generated by 300 watts of power, HP has redesigned its thermal solution. The new OMEN Tempest Cooling Pro system now features a third fan and a self-cleaning mechanism to maintain efficiency over long sessions.
The laptop also sports a 16-inch OLED display with a 240Hz refresh rate and 500 nits of brightness, ensuring visuals are both fast and vibrant. Interestingly, HP is bringing HyperX’s peripheral expertise directly to the chassis with a high-polling-rate keyboard that claims to be 4x faster than previous iterations, complete with full-size arrow keys. On the software side, the new OMEN AI tool promises a one-click optimisation solution that tweaks OS, hardware, and in-game settings automatically to maximise FPS without the need for manual tinkering.
HyperX OMEN OLED 34
Alongside the laptop, HP introduced the HyperX OMEN OLED 34, a 34-inch ultrawide monitor built around a next-generation V-stripe QD-OLED panel. This specific panel technology is designed to address one of the biggest complaints with earlier OLEDs: text fringing. By improving sub-pixel structure, this display should offer much sharper text clarity for productivity alongside its gaming chops.
Speaking of gaming, the specs are pretty excellent here: a 360Hz refresh rate and a near-instant 0.03ms response time at a 21:9 WQHD resolution. It is clearly aiming for the sweet spot between immersion and esports-level speed. For creators and multitaskers, the monitor includes HyperX ProLuma colour precision, a built-in KVM switch, and 100W USB-C power delivery, allowing you to dock a laptop with a single cable.
To address the burn-in problem, the monitor comes with HyperX OLED CoreProtect features and is backed by a three-year limited warranty to provide some peace of mind. As a neat little extra, it features a mount for a fully customisable, 3D-printable headphone hook.
HyperX Clutch Tachi Controller
Rounding out the launch is the HyperX Clutch Tachi, HP’s first Xbox-licensed arcade controller. This is a leverless design (often referred to as a “hitbox” style), which is becoming the standard for competitive fighting game players who value precision over traditional joysticks.
The controller uses Magnetic Switches with TMR sensors, promising lightning-fast inputs and durability that mechanical switches often lack. Customisation is the big focus here: users can tweak button mapping, rapid trigger settings, and actuation points via the NGENUITY software. On the physical side, HyperX is encouraging the modding community by supporting 3D-printed button shapes and custom artwork for the top plate, allowing players to truly make the hardware their own.
HyperX is also teaming up with Neurable to create a gaming headset that uses advanced neurotechnology to read your brain activity in real time. This tech aims to help gamers improve focus and accuracy, making brain-computer interfaces a seamless part of everyday play. The HyperX OMEN MAX 16, OMEN OLED 34, and HyperX Clutch Tachi are all expected to be available on HP.com in Spring 2026, with pricing to be announced closer to the launch date.
Why the Shift to HyperX?
Strategically, this rebranding makes quite a bit of sense. By dropping the “HP” prefix in favour of “HyperX”, the company is finally unifying its gaming divisions under a single, cohesive banner with a good reputation. Historically, HP’s gaming identity has been split between the “Omen” PCs (born from the Voodoo PC acquisition back in 2006) and the peripheral-focused HyperX brand it bought in 2021.
Merging them simplifies the message for consumers and strengthens the identity of the unified brand. Instead of buying an HP laptop and a HyperX headset, you are now buying into a unified “HyperX” ecosystem that spans everything from the mouse in your hand to the tower on your desk.
