There are very few brands that have successfully created an active fan community around their products. OnePlus is one of such rare brands and to showcase its appreciation of the community, the company has unveiled its new ‘The Red Perspective’ Shot on OnePlus book. This limited-edition Shot on OnePlus book has been crafted to celebrate the community contributions and features a series of curated visuals captured by OnePlus’ Red Cable Club community members.
This book stands as a testament to how users’ passion for photography is empowered by OnePlus devices. More than 90 beautiful shots featured in the book also include shots by renowned wildlife photographers, Varun Aditya and Arzoo Khurana. The Red Perspective was officially unveiled at an exclusive event held in Bengaluru, which allowed the community to get their first look at it. OnePlus has also revealed that the book will be made available for viewing at OnePlus Retail stores soon.
Ishita Grover, Director of Marketing, OnePlus India, about the launch said, “We are thrilled to introduce our first-ever limited-edition Shot on OnePlus book, ‘The Red Perspective’. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities.
Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community’s desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together.”, she adds.
The Red Perspective – A showcase of photography brilliance
According to the company, the idea of The Red Perspective stems from the Shot on OnePlus campaign that was launched to highlight the exceptional camera capabilities of OnePlus devices, with their superior Hasselblad lenses. Monochrome photos, macro shots, and pictures of wildlife, nature, travel, and lifestyle populate The Red Perspective. In fact, it has been divided into sections like ‘Life Through Your Lens,’ ‘Red Cable Curation’ and ‘OnePlus X Creators.’
The Red Perspective will be available for viewing at select OnePlus Retail stores soon. For more information about “The Red Perspective” Shot on OnePlus Book and future events, visit https://onepl.us/3qjZvqA
The launch of this book yet again highlights OnePlus’ user-driven approach that has allowed it to thrive in the market for so long. The company continues to engage with the community and gets constant feedback to ensure that its products resonate with their desires and aspirations. With The Red Perspective, OnePlus has given its loyal fans a platform to showcase their photography skills to the world.
Where to find?
As we said, the limited edition Shot on OnePlus book by OnePlus will be made available for viewing at OnePlus Retail stores in the coming days. For more information about The Red Perspective, you can visit this website right now.
