Vivo raises prices across mid-range lineup in India, hikes go up to Rs 4,000

Vivo phones affected by the latest round of price hikes

The steepest change is on the Vivo T5x. Every configuration now costs Rs 4,000 more, taking the 6GB + 128GB variant to Rs 22,999 and the 8GB + 256GB option to Rs 26,999. The V-series follows a similar trajectory. The Vivo V70 now starts at Rs 49,999, while the V70 Elite stretches to Rs 59,999 for the 12GB variant, narrowing the gap between upper mid-range and entry premium devices. In the V-series, the V70 and V70 Elite are now priced close to sub-flagship offerings from Samsung and OnePlus, particularly in the Rs 45,000 – Rs 60,000 band.

The Vivo Y51 Pro has also moved up by Rs 3,000 across variants, now starting at Rs 27,999. Additional increases for models like the Y400 and Y31 5G have been tipped by Abhishek Yadav, though these were not live yet at the time of writing.

This builds on an earlier set of revisions in 2026, where Vivo raised prices for the T4 series by up to Rs 2,500. The current round is wider in scope and sharper in impact, suggesting a more structural reset of pricing rather than a one-off correction. Most affected devices are now Rs 3,000 – Rs 4,000 more expensive, and in several cases, that shifts them into a different competitive segment altogether. The Rs 20,000 – Rs 30,000 and Rs 40,000-plus segments are comparison-heavy, and buyers tend to stretch budgets if the next tier offers clearer gains in performance or longevity. A Rs 3,000 – Rs 4,000 increase can be enough to push a device out of contention or, equally, pull a higher-end alternative into reach.

Market trends

According to Counterpoint Research, India’s smartphone market declined 9 percent year-on-year in the first nine weeks of 2026. The slowdown reflects a mix of rising device prices, cautious consumer sentiment, and softer retail conversions across channels. Component costs, particularly memory, remain a key pressure point. These increases have gradually filtered through pricing, first in smaller increments and now in more visible jumps. By early 2026, more than eight brands had raised prices, with an average hike of around Rs 1,500. Vivo’s current adjustments are above that average.

For buyers, the shift changes how these devices stack up. Vivo’s models are no longer undercutting rivals as clearly as before in the mid-range. Waiting for sale pricing, bank offers, or exchange deals could make a difference, particularly for models like the T5x and Y51 Pro. With component costs expected to remain elevated and demand conditions still uneven, further adjustments across brands remain likely through 2026.