Sony India has launched the BRAVIA 7II, its first True RGB LED TV in India, aimed at users who want high‑end picture quality, strong brightness and accurate colour. The TV uses True RGB with independently driven red, green and blue LEDs for better colour precision, deeper blacks and reduced blooming compared to conventional Mini LED TVs.
The BRAVIA 7II starts at an MRP of Rs 3,59,900 for the 55‑inch model, but the launch ‘Best Buy’ price is Rs 2,21,990 for pre‑booked units. The 65‑inch model has an MRP of Rs 4,39,900 and a launch Best Buy price of Rs 2,74,990. Larger sizes (75‑inch, 85‑inch and 98‑inch) are coming later in June and July.
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True RGB picture quality and viewing angles
Sony’s True RGB tech uses independently driven red, green and blue LEDs to manage light and colour more precisely than traditional white‑LED backlights. In everyday use, the colours should look more natural, with more balanced bright and dark scenes. The system also claims to reduce blooming for a better visual experience. On 65‑inch and larger models, the X‑Wide Angle Pro technology helps maintain consistent colour and contrast from wider viewing positions, useful for living rooms where people sit at different angles.
The BRAVIA 7II uses Sony’s Cognitive Processor XR, which enhances depth, contrast and clarity in real time. It comes paired with a set of technologies:
- XR Contrast Booster 20: Balances light and dark elements
- XR Clear Image: Reduces noise and upscales lower‑resolution content to near 4K
- XR Motion Clarity: Keeps fast‑moving scenes smooth and blur‑free.
The TV supports Dolby Vision, HDR10, HLG and IMAX Enhanced, with Studio Calibrated Modes for Netflix, Prime Video and Sony Pictures Core that automatically optimise picture settings.
With Acoustic Multi‑Audio+ on 65‑inch and larger models, sound adapts to on‑screen action, and the added Tweeters help improve bass. Voice Zoom 3 with AI Sound Separation claims to keep dialogue clear above background noise, and 3D Surround Upscaling creates a virtual 5.1.4 channel surround experience. The TV also supports Dolby Atmos and DTS:X.
Gaming and smart features
The BRAVIA 7II supports 4K at 120fps via HDMI 2.1, ALLM and VRR, which helps reduce input lag and eliminate screen tearing. Game Menu 2 lets users access gaming settings like crosshair, black equaliser and motion blur reduction. Dolby Vision Gaming enhances visual fidelity, and the TV includes PS Remote Play and optimisations for PlayStation 5, including Auto HDR Tone Mapping and Auto Genre Picture Mode.
The TV runs Google TV, giving access to over 400,000 movies and TV shows and thousands of apps and games. Hands‑Free Voice Search and Google Assistant let you control the TV and smart home devices with voice. It supports Apple AirPlay 2, Apple HomeKit, Google Cast and works with Alexa. Gemini for Google TV will arrive via an OTA update for smarter recommendations. You also get Sony Pictures Core included, which comes with 10 exclusive movie credits for 24 months.
Who should buy the BRAVIA 7II?
At Rs 3,59,900 for the 55‑inch model, the BRAVIA 7II is a premium TV for buyers who want top‑tier picture quality, excellent brightness and accurate colours. It is best for users who watch a lot of HDR content, movies and series. The TV is also ideal for frequent gamers with a PS5 or high-end PCs and people who want a bright TV for a living room without worrying about OLED burn-in.
True RGB is the most interesting part of the BRAVIA 7II, but its real value will come down to how much of that colour and brightness advantage users notice in everyday visuals. At this price, buyers will likely compare it not just with other premium Mini LED TVs but also with OLED models that are still likely to be better in black levels and contrast.
The BRAVIA 7II likely isn’t meant to replace OLED entirely but to offer a high-end, brighter, and potentially longer-lasting alternative for viewers who struggle with OLED brightness limits or are concerned about burn-ins.
