Spotify Premium now available free of cost for users with select Boat devices, Vi prepaid plans
Spotify Premium is becoming the latest value-added service brands are using to attract customers in India. Audio brand Boat and telecom operator Vi have separately announced partnerships with Spotify Premium, bundling the music streaming service with select products and prepaid plans to offer users a more complete entertainment experience.
While Boat is combining its audio hardware with Spotify Premium subscriptions, Vi is integrating the streaming service into select prepaid recharges alongside its existing data and entertainment benefits.
Boat bundles Spotify Premium with select audio products
Boat has announced a partnership with Spotify Premium under which eligible audio products will include a four-month Spotify Premium subscription. The subscription is free for the first 12 weeks and gives users access to ad-free listening, offline downloads and higher-quality audio. The products haven’t been mentioned by the brand yet.
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Audio brands are increasingly looking beyond specifications to differentiate their products through bundled services and ecosystem benefits. Similar strategies have been adopted by smartphone brands that offer streaming subscriptions, cloud storage or gaming perks with new device purchases. For buyers already considering new wireless earbuds or headphones, bundled subscriptions can add value by reducing the cost of premium streaming services during the initial ownership period. However, the long-term value will depend on whether users continue the subscription after the promotional offer ends. If you’re already in the market for new earbuds, this bundle should make you want to consider a purchase.
Vi expands entertainment-focused prepaid plans
Separately, Vi has introduced three prepaid offerings that include Spotify Premium at no extra cost. The flagship Rs. 435 Non-Stop Hero plan bundles unlimited 4G/5G data, unlimited calls, 100 SMS per day, JioHotstar (Mobile), and Spotify Premium with 28 days validity.
The telco has also launched a Rs 250 prepaid plan offering 2GB data, unlimited calls, 300 SMS and Spotify Premium for 28 days. Meanwhile, the Rs 230 add-on pack includes 30GB of high-speed data, Spotify Premium and access to more than 20 OTT platforms, including JioHotstar, ZEE5, SonyLIV, Lionsgate Play and FanCode.
Users can activate Spotify Premium through the Vi app after recharging with an eligible plan. The benefit remains active during the validity period of the recharge and can be renewed by purchasing another eligible pack.
Such partnerships can make premium subscriptions more affordable, particularly if they are already planning to buy a new pair of audio products or recharge with higher-value prepaid plans.
