PYIE, a design- and innovation-focused technology brand backed by Intex, has announced its first appearance at CES 2026. It will showcase next-generation mechanical keyboard technology in partnership with global input-device brand Keychron.
Keychron and PYIE will be exhibiting at CES 2026 from January 6 to 9 at the Las Vegas Convention Centre, South Hall, Booth 1-30547.
PYIE will utilise CES as a global platform to introduce Keychron’s latest products. Alongside this, the company is also setting out its longer-term plans for India. These plans focus on building a localised ecosystem across design, manufacturing, and services.
As part of this strategy, PYIE has entered into a 10-year exclusive partnership with Keychron. Under this strategy, PYIE will act as the brand’s extended arm in India. The formal announcement of the partnership and its India-specific roadmap is expected after CES.
According to PYIE founder and CEO Ishita Bansal, the collaboration reflects the company’s intent to blend global innovation with local execution. The partnership is positioned around three pillars: deeper market understanding, localised manufacturing over time, and building long-term service and support capabilities in India rather than simply importing and distributing global products.
At CES 2026, Keychron will use the PYIE partnership to unveil its new Ultra Series. The brand says that it is its most advanced mechanical keyboard lineup so far.
The Ultra Series will be the first mass-produced mechanical keyboards powered by ZMK firmware. It is an open-source wireless keyboard firmware typically used in enthusiast and DIY communities. By bringing ZMK into mass production, Keychron is attempting to bridge the gap between enthusiast-grade customisation and mainstream reliability.
Key highlights of the Ultra Series include up to 660 hours of battery life, support for 8,000 Hz polling rates in both wired and wireless modes. Meanwhile, the new Silk POM mechanical switches are designed for smoother acoustics and a refined industrial design. As per the brand, it adds a multifunction control knob and higher-grade materials.
According to Keychron, the Ultra Series is meant for users who want professional-level performance and customisation. The idea is to offer that experience without the complexity that often comes with enthusiast hardware. At its CES booth, the company will display more than 50 keyboard models. Visitors will be able to try both the Ultra Series and Keychron’s broader portfolio.
For PYIE, the CES debut marks its entry into the global technology conversation. It also represents a turning point, as the brand looks to move beyond distribution. They position themselves as a long-term platform for building, localising, and scaling premium technology in India.
