
Samsung is preparing to showcase the next phase of its AI-driven home appliances and television technology at CES 2026, as the company looks to expand how artificial intelligence fits into everyday home use. The announcements will form part of Samsung’s broader vision for its Device Experience division in 2026.
JB Park, President and CEO of Samsung Southwest Asia, said the company’s AI appliances are reaching an important transition point. According to Park, Samsung plans to reveal how its next generation of products will better understand daily routines and offer more personalised experiences. These updates will be unveiled at CES 2026, while Samsung’s latest TV technologies will be previewed separately at its ‘The First Look’ event on January 4th in Las Vegas.
At CES, Samsung will focus on how AI can improve common household tasks by combining software intelligence with hardware performance. The company says its Bespoke AI appliance lineup will see upgrades in areas such as fabric care, temperature management, and cleaning, with devices designed to adjust more naturally to users’ habits. The emphasis is on tighter coordination between appliances rather than standalone smart features.
Among the products expected to be highlighted are updated versions of the Bespoke AI AirDresser, the Bespoke AI Laundry Combo, the WindFree Pro air conditioner, and the Bespoke AI Jet Bot Steam Ultra robot vacuum. These products sit at the centre of Samsung’s push toward connected home living powered by AI.
Samsung will also use CES to underline its position in the TV market. The company plans to showcase an expanded Micro RGB TV lineup, which builds on its existing display technologies and is aimed at premium home viewing. Samsung has led the global TV market for two decades, and the new range is positioned as the next step in its high-end display strategy.
In the kitchen, Samsung will introduce a new Bespoke AI Refrigerator Family Hub featuring an upgraded AI Vision system. For the first time, Google Gemini will be integrated into a refrigerator. The updated AI Vision is expected to improve food recognition beyond current limits, allowing the appliance to identify a wider range of fresh and packaged items.