Apple hikes India prices of iPhone 17, iPhone 16, and more following iPhone 18 Pro launch
It was inevitable, but now it’s official. Apple has increased the prices of last year’s iPhone 17 and the older iPhone 16 following today’s iPhone 18 Pro series launch event. The iPhone 17, which until September 9 cost Rs 82,900, is now Rs 99,900, while the iPhone 16 now costs Rs 89,900, up from Rs 69,900, a sharp Rs 20,000 hike for a two-year-old iPhone model. Apple also raised prices for the iPhone Air and iPhone 17e, while officially discontinuing the iPhone 17 Pro and 17 Pro Max.
New prices of iPhone 17, iPhone 16, and more
The iPhone 17 will now sell for nearly Rs 1 lakh, a massive hike for a base iPhone model. This also raises the entry price for anyone looking to join the Apple ecosystem, as Apple did not announce the iPhone 18 at today’s event. The iPhone 18 is rumoured to launch separately next year. Here are the revised prices for all the older iPhone models following the iPhone 18 Pro series launch.
| Model | Previous price | Revised price |
| iPhone 17 | Rs 82,900 | Rs 99,900 |
| iPhone Air | Rs 1,19,900 | Rs 1,49,900 |
| iPhone 16 | Rs 69,900 | Rs 89,900 |
| iPhone 17e | Rs 64,900 | Rs 79,900 |
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The iPhone 17 sees a Rs 17,000 price bump over its previous selling price. The iPhone Air, Apple’s slimmest iPhone yet, sees a Rs 30,000 hike, bringing it close to Rs 1,50,000 and only Rs 15,000 less than the new iPhone 18 Pro. The iPhone 16 gets a Rs 20,000 increase from its previous selling price, which is eye-watering for a 2024 model, while the entry-level iPhone 17e sees a modest Rs 15,000 bump.
iPhone 17 price hike was always expected
Apple is arguably the last major brand to raise prices this year, not the first. Vivo already hiked the X300 Pro’s price mid-cycle, and several other manufacturers have quietly done the same over the past few months, all pointing to the same underlying cause: a global RAM and memory pricing crunch that’s been squeezing smartphone margins industry-wide through 2026. Even Xiaomi’s India leadership has acknowledged as much, pointing out that rising RAM prices have hit smartphones harder than almost any other product category.
What’s notable is the timing. Apple held off on touching its lineup until its own new iPhones were ready to launch, rather than quietly raising prices mid-cycle the way some competitors did. That’s arguably the most Apple-like move: absorb the cost pressure until you have a new lineup to launch alongside the higher prices, rather than let a price hike be the headline on its own.
