The brand will launch a new range of products "that makes better design more accessible to a wider group of consumers."
"Nothing is dedicated to making tech fun again and has proven its abilities to break boundaries in industrial design. As such, the company believes it can make good design more democratic and impact more people. Understanding that different consumers want different things, CMF by Nothing will serve to bridge the gap in the value segment with better quality products that offer clean and timeless designs," said Nothing in a statement.
Nothing has made a name by offering products with a unique transparent design language, be it in smartphones or TWS earbuds. Both the Nothing Phone (1) and Phone (2) feature a transparent back design and Glyph LED lights that add to the premium-ness while also making them stand out among the regular designs. With the 'CMF by Nothing,' you can expect a similar design philosophy but with more affordable prices for a wider market.