iPhone 14 Plus demand low, Apple cuts down on production: Report

Published On: October 19, 2022

Highlights

Apple has reportedly cut the production of the iPhone 14 Plus
Apple has told at least one supplier to immediately halt iPhone 14 Plus components’ production
iPhone 14 Plus is the latest addition to the Apple iPhone lineup

Apple launched the Apple iPhone 14 series last month that included a new iPhone model in the lineup – the iPhone 14 Plus. The iPhone 14 Plus replaces the Apple iPhone mini models that we saw with the iPhone 12 and iPhone 13, and is a large-screen version of the vanilla iPhone 14. Now, just a few weeks after the launch, it is being reported that Apple has cut the production of the iPhone 14 Plus after an underwhelming demand for the new iPhone model.

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According to a report in The Information via Reuters, Apple has told at least one manufacturer in China to immediately halt the production of iPhone 14 Plus components. The report, citing two people involved in Apple’s supply chain as saying that the company is halting the production after a weak demand for the iPhone 14 Plus.

This also comes at a time when the global smartphone market is weakening. According to data from market research firm Canalys, the global software market is shrunk 9 percent in Q3 2022, as compared to a year before. Canalys has also said that it expects a weak demand in the next nine to six months. Apple did not respond to a Reuters request for comment on the matter.

The iPhone 14 Plus was launched as the latest addition to the Apple iPhone lineup last month. The smartphone comes with the same specifications as the Apple iPhone 14, apart from a larger display and battery. Last month also, it was reported that the iPhone 14 Plus demand has been weak in the initial weeks and Apple cut down on its plans for increased production.

The iPhone 14 Plus comes with a 6.7-inch Super Retina XDR display. The smartphone is powered by a new version of the Apple A15 Bionic chip that also powers the iPhone 13 series. iPhone 14 Plus has a 12-megapixel dual camera setup that includes a new 12-megapixel primary shooter featuring a larger sensor and larger pixels. iOS 16 is running on the device out of the box.