Samsung Galaxy S24 Ultra might be the best flagship phone deal during Amazon’s GIF sale
The festive season sales kick off next week with massive discounts across categories, making it one of the best times to upgrade your smartphone. Ahead of its Great Indian Festival, Amazon has revealed that last year’s flagship Samsung Galaxy S24 Ultra will be available at its lowest-ever price of Rs 71,999 after a flat discount. This price is without any bank offer, but you might be able to avail one when the sale goes live. The Galaxy S24 Ultra is last year’s flagship, but it remains one of the best premium phones available today.
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Galaxy S24 Ultra discount on Amazon
The Galaxy S24 Ultra was originally priced at Rs 1,34,999, and is currently available at Rs 97,999 on Amazon. During the Amazon Great Indian Festival sale, which starts on September 23rd, the smartphone will be available for as low as Rs 71,999. This is for the 12GB + 256GB variant of the S24 Ultra. The 12GB + 512GB variant is currently available for Rs 1,04,999 on Amazon, but it could go lower during the sale. It’s also worth noting that this seems to be a flat discount, as Amazon hasn’t added an asterisk next to the pricing to suggest that the deal includes bank offers, much like it has with other smartphone deals.
Should you go for the Galaxy S24 Ultra deal?
The Ultra model is typically the best Samsung offers in a smartphone. And since this is a significant discount, it’s one that you can definitely consider if you’ve been eyeing the S24 Ultra or you’re looking for a premium Android phone to purchase. Sure, there are newer flagships, such as the Pixel 10 Pro XL, iPhone 17 Pro Max, and Samsung’s own Galaxy S25 Ultra, but they are significantly higher than what the S24 Ultra is going to be sold at during the Amazon sale.
Why you should buy the Galaxy S24 Ultra
Although more than a year old, the Galaxy S24 Ultra still boasts excellent hardware. It’s powered by the Snapdragon 8 Gen 3 chipset, which, though it was launched in 2023, is still fast enough to handle your extensive tasks and lots of AI. You’re also getting 12GB RAM on board, which is still the base for most flagship phones these days. In our benchmark tests last year, the Galaxy S24 Ultra achieved 17,70,105 on AnTuTu, which keeps it behind newer flagships, but not all. For example, the newer Google Pixel 10 Pro XL’s AnTuTu score is 14,52,773, even lower than the nearly two-year-old Galaxy S24 Ultra.
AnTuTu score
Samsung Galaxy S24 Ultra
Qualcomm Snapdragon 8 Gen 3
1,770,105
Google Mobile Pixel 10 Pro XL
Google Tensor G5
1,452,773
AnTuTu assesses a smartphone's CPU, GPU, memory, and overall user experience (higher is better)
According to our review, the Galaxy S24 Ultra delivers a smooth, lag-free experience whether for daily tasks or heavy workloads. It handles gaming with ease, and although it exhibited some CPU throttling in stress tests, it remains cool and performs reliably in real-world use.
The Galaxy S24 Ultra’s battery life is also on par with what you’d get in flagships from last year and even this year. It features a 5,000mAh battery, which lasts through medium to heavy use; however, intensive tasks may require an evening top-up. Charging peaks at 45W (no charger included) and takes slightly over two hours for a full charge. The phone also supports 15W wireless and 4.5W reverse wireless charging.
The Galaxy S24 Ultra launched with a new 50MP 5x telephoto, replacing the S23 Ultra’s 10MP 10x lens, trading zoom range for resolution. Image quality remains excellent, with vibrant, sharp results and improved 5x shots. Long-range zoom is still a highlight, though 100x shots show the familiar “water painting” effect. Native support on apps like Instagram and Snapchat ensures the camera’s features carry over to social posts.
Samsung switched to titanium for the Galaxy S24 Ultra, giving it a stronger and lighter body. It also has a flat display, making it easier to grip, use with the S Pen, and apply screen protectors. It comes with IP68 protection for dust and water resistance, which is still the highest you’ll get on phones in this segment. Samsung displays are one of the best, and that’s what you get from the Galaxy S24 Ultra as well. It features a 6.8-inch Dynamic LTPO AMOLED panel with 120Hz refresh rate, HDR10+, 2,600 nits peak brightness, an anti-glare coating, and Gorilla Armor. As expected, Samsung’s AMOLED display delivers an outstanding viewing experience, both indoors and outdoors.
Lots of AI and the S Pen
The Galaxy S24 series was the first to introduce Galaxy AI, which is now available on more smartphones. So with the Galaxy S24 Ultra, you’re getting all the Galaxy AI features, including Circle to Search, Live Translate, Generative Edit, Note Assist, and more.
What sets the Galaxy S24 Ultra apart from other flagships is the bundled S Pen. It’s a fun and useful accessory that you can use for productivity or just to scribble stuff. The S24 Ultra’s S Pen also features Bluetooth support, allowing it to be used with the camera or for gestures while scrolling on the phone. This functionality was removed from the S25 Ultra.
Long-term software support
If you’re planning to stick to the Galaxy S24 Ultra for a long time, then you won’t have to worry about software support. The handset will receive seven years of software and security updates. It launched with One UI 6.1 based on Android 14, and will receive up to Android 21.
At its festive sale price, the Samsung Galaxy S24 Ultra offers a compelling mix of premium design, powerful hardware, versatile cameras, long-lasting software support, and unique extras, such as the S Pen. While it may not match the absolute peak performance of the latest flagships, it still stands tall as a complete package that delivers across the board. If you’ve been waiting for the right time to invest in a high-end Android phone, the Amazon Great Indian Festival deal makes the Galaxy S24 Ultra one of the smartest buys this season.
This discount isn’t just about clearing older stock; it reflects Samsung’s larger strategy of keeping last year’s Ultra relevant during India’s festive season, when buyers weigh older flagships against newer mid-premium models. With brands like OnePlus, iQOO, and even Google pushing aggressive AI-first phones around the same price point, Samsung is ensuring the S24 Ultra stays competitive by combining its signature strengths – display quality, camera versatility, and the S Pen – with deep price cuts. For Indian consumers, it’s also a sign of how premium phones are now becoming more accessible during sales, blurring the lines between last year’s flagships and this year’s upper mid-range options.
