Top 7 smartwatch brands in India (2023)

There is a substantial market for smartwatches in India, and it continues to grow with new brands entering the scene. In this article, we explore the top smartwatch brands in India, aiding you in identifying top-performing companies in terms of sales. The list is curated from Counterpoint research, taking into account factors like popularity and brand recognition. Check it out:

Fire Boltt

Fire Bollt smartwatch
Fire Bollt Lumos smartwatch
  • With a market share of over 28 percent in the third quarter of 2023, Fire Bollt has managed to grab the topmost spot in the smartwatch space in India.
  • The homegrown brand has a vast portfolio of smartwatches and fitness bands ranging from Rs 999 all the way up to Rs 5,999. Apart from that, Fire Bollt also deals in audio products such as truly wireless earbuds.
  • Most of the smartwatches from Fire Bollt pack features like heart rate monitoring, always on display, notifications from phones, and an array of sports and fitness modes.

Latest Fire Boltt smartwatches in India


Noise smartwatch
Noise ColorFit Pro 5 Max smartwatch
  • The brand which started by selling True Wireless Stereo (TWS) earphones and smartphone accessories, Noise currently is the second-best smartwatch player in terms of market share in India, per Counterpoint.
  • Seeing the high demand for budget and value-for-money smartwatches, Noise was quick to adapt to the needs and jumped onto the wearables bandwagon right away.
  • The brand offers a variety of smartwatches across various categories which include watches with AMOLED displays, leather straps, metal dials, and rugged materials among others.

Latest Noise smartwatches in India


Boat smartwatch
boAt Luna Connect Ace smartwatch
  • With a total market share of 16.6 percent in Q3 2023, boAt is yet another popular Indian smartwatch brand which caters to audiences looking for value-for-money wearables.
  • Its smartwatch range starts from around Rs 999 and goes all the way up to Rs 5,999 which includes watches with all kinds of designs, dials, display technology, and fitness modes.
  • Furthermore, the brand is also a well-known player in the earphones and headphones segment. boAt has recently hopped onto selling niche products like the Smart Ring (review).

Latest boAt smartwatches in India


Fastrack smartwatch
Fastrack Vivid Pro Smartwatch
  • One of the oldest watch brands in India, Fastrack earned its name in the market for offering reliable analogue and digital watches.
  • The brand was quick to pivot to smartwatches which has helped it capture a market share of 7.7 percent in Q3 2023.
  • Fastrack currently has a collection of over 90+ smartwatches which are sold across various categories and price brackets.

Latest Fastrack smartwatches in India


beatXP smartwatch
beatXP Unbound smartwatch
  • beatXP has grown significantly in the past year which resulted in the brand gaining about 4.7 percent market share as of the third quarter of 2023.
  • One can get smartwatches of all kinds of designs and sizes from beatXP which also feature nifty features like heart rate and blood oxygen monitoring, fitness modes, app notifications, always on display, and much more.
  • Apart from smartwatches, the company also offers body massagers, gym accessories, health and personal care products, and nutrition supplements.

Latest beatXP smartwatches in India


Apple Watch Series 9
Apple Watch Series 9
  • While Apple smartwatches may not be sold in massive numbers in India compared to the other brands on this list, these are surely some of the most premium watches in the industry that are loaded with features up to the brim.
  • As per Counterpoint, Apple had a smartwatch shipments market share of 22 percent in Q2 of 2023 globally. This makes it the best-selling smartwatch brand at the international level.
  • Apple’s latest watch, Series 9 (review) boasts industry-leading technology such as a custom chip for ultra-smooth operation of the watch, a very bright display, and a myriad of fitness and workout features.

Latest Apple smartwatches in India


Samsung Galaxy watch
Samsung Galaxy Watch6
  • Much like Apple, Samsung smartwatches are also a great option for anyone looking for a premium smartwatch that has deep application support, fitness tracking and easy integration with a mobile phone.
  • During the first quarter of 2023, Samsung smartwatches had a global market share of 9 percent, per Counterpoint which was soon overtaken by Fire Bollt by a small margin. 
  • The latest watches in Samsung’s portfolio include the Galaxy Watch 6 and Galaxy Watch 6 Classic which carry Super AMOLED displays, 16GB storage, up to 30 hours battery life and One UI 5 on top of Wear OS 4.0.

Latest Samsung smartwatches in India

Popular smartwatches from top smartwatch brands in India 

Fire Boltt
  • Fire Boltt Ninja Call Pro Max
  • Fire Bollt Supernova
  • Fire-Boltt Phoenix Ultra
  • Noise NoiseFit Halo Plus
  • Noise ColorFit Pulse 3
  • Noise ColorFit Pulse 2 Max
  • boAt Xtend Talk
  • boAt Lunar Vista
  • boAt Wave Call 2
  • Fastrack Limitless X
  • Fastrack Reflex Vox
  • Fastrack Reflex Play
  • beatXP Marv Neo
  • beatXP Vega X
  • beatXP Flux
  • Apple Watch Series 9
  • Apple Watch Ultra 2
  • Apple Watch SE 2
  • Samsung Galaxy Watch 6 44mm
  • Samsung Galaxy Watch 6 Classic
  • Samsung Galaxy Watch 5

Factors to consider when choosing a smartwatch

  • Fitness tracking options – Depending on your needs, check the amount of fitness and workout features the smartwatch offers. You can check for the different kinds of sports and exercise modes available on the watch.
  • Types of sensors – Sensors on a smartwatch help you keep a tab on the heart rate and blood oxygen levels along with measuring other aspects.
  • App support – If you wish to run mobile-like apps on a smartwatch, then make sure to go for watches that come with a dedicated OS such as watchOS or Wear OS. 
  • Battery life – A smartwatch just adds to the hassle of charging your devices on a routine basis. To avoid regular plugging in of your watch, seek a device that has a reliable battery.
  • Display quality – Just like smartphones, smartwatches come with various display technologies, resolutions, and brightness levels. Always pick the one which has a visible display in broad daylight. Features like Always On Display are added bonuses,  


What benefits do smartwatches offer?

Smartwatches act as your fitness companion by providing you with details like steps taken during a running session, tracking your heart rate in real-time, and even offering numerous exercise modes. Apart from that, you can use a smartwatch to check notifications on your phone in even reply to messages and run light applications.

Do all smartwatches come with an app store?

No, mostly only high-end smartwatches running on a tailor-made smartwatch operating system such as Wear OS (Google) or watchOS (Apple) come with the ability to download apps from an application store.

Can a smartwatch help me in my fitness and workouts?

A smartwatch can surely help you in your fitness and workout routines with the help of exercise and sports modes.