Amazon Prime Video to show ads starting next year, ad-free plan price increased

The Amazon Prime Video ad-supported plans are expected to roll out globally, but India's timeline isn't mentioned yet.

• By Vivek Singh Chauhan -
Published On: September 26, 2023

Amazon has revealed that it is planning to start showing ads in Prime Video early next year. As per Amazon, the streaming platform will feature "significantly fewer and meaningful ads" compared to traditional television and other streaming TV services. Amazon plans to do this globally, starting with US, UK, Germany, and Canada. Details of the Amazon Prime Video ad-supported plan rollout in India aren't known yet.

Amazon to stream ads on Prime Video

• Starting in early 2024, Amazon Prime Video shows and movies will include limited ads.
• Ads in Prime Video content will first start in US, UK, Germany, and Canada. It will later expand to more countries including France, Italy, Spain, Mexico, and Australia.
• There's no mention of India yet but if successful, Amazon is likely to bring this to more countries. 
• Amazon also noted that they will provide a new ad-free option for an extra $2.99 (around Rs 250) per month in the US.
• The company mentioned that prices for other countries will be revealed soon.

Amazon Prime subscription plans

Currently, users can access Amazon Prime Video ad-free by subscribing to Amazon Prime, which start at $14.99 per month and Rs 299 monthly in India. There are quarterly, half-yearly and annual plans as well, details of which can be accessed here. With this Prime membership, users not only get all the Amazon Prime shopping perks but also receive full access to the entire Prime Video content library.

In other news, in April, a report suggested that Amazon had conducted a survey exploring the idea of changing the name of Prime Video to Amazon TV. However, it's important to note that this information is purely speculative, and as of now, the company has not officially announced any plans for such a change.