- Google to soon integrate AI chat to search, as confirmed by Sundar Pichai.
- This comes at a time when competitors like Microsoft, Meta and other tech companies are trying to integrate AI into their products and services.
- Pichai also dismissed the reports regarding chatbots posed a threat to the search giant.
Google is planning on leading the AI game and surpassing its peers. CEO Sundar Pichai in an interview with The Wall Street Journal said that the recent advances in conversational AI will likely supercharge the Google search engine. This comes at a time when competitors like Microsoft, Meta and other tech companies are trying to integrate AI into their products and services. “Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,” Pichai was quoted as saying by the news outlet.
During the same interview, Pichai also dismissed the reports regarding chatbots posed a threat to the search giant. The company is known for developing large language models (LLMs) that have the ability to process and respond to prompts in natural language with human-like answers. However, the search engine giant has not integrated the technology into its search, which accounts for more than half of the company’s revenue.
Back in March, Google hinted at its plans to integrate AI into its search engines but there was no particular timeline for the same. The announcement came with the launch of Bard, which is Google’s rival to OpenAI’s ChatGPT. This comes after Microsoft pumped millions into AI powerhouse OpenAI, and integrated ChatGPT into its Bing search engine. This gave Microsoft an edge over Goole search, which for now is following a conventional search approach.
Besides Microsoft’s aggressive push, Google is facing severe pressure from investors to cut costs. The Mountain View giant announced that it would lay off nearly 12,000 employees, which is about 6 percent of the workforce. Sundar Pichai’s new comments should come as a relief, for now.
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