[Exclusive] Infinix, TECNO launching smart TVs priced around Rs 20,000 to counter Xiaomi, Realme

Highlights
  • Infinix plans to launch with a 43-inch Android TV
  • Infinix TVs will only sell online, while the TECNO smart TV will sell offline
  • The Infinix smart TV may be priced between Rs 20,000 and Rs 25,000

Infinix and TECNO, both brands owned by Hong Kong-based company Transsion Holdings, are planning to launch smart TVs based on the Android TV platform in India. Industry sources have informed 91mobiles that Infinix and TECNO are all set to be the latest smartphone brands to target the smart TV industry. Infinix plans to launch its smart TV before TECNO’s foray into the segment. The Infinix smart TV is expected sport a 43-inch screen and carry a price tag of around Rs 20,000 to Rs 25,000.

The sources, who wish to remain anonymous, also stated that Infinix had originally planned to hold the launch in January 2020. However, the coronavirus outbreak in China led to the postponing of the planned launch event as supply chains became constricted.

So far, it remains unclear as to what the screen size of the TECNO smart TV will be, and whether the company plans to launch multiple screen sizes. It is also not clear as to how much the TECNO smart TV will be priced at. However, with Xiaomi already pricing its televisions competitively and Realme entering the smart TV segment soon as well, it is likely that the TECNO smart TV price in India will be competitive.

Infinix will only sell its TVs online, TECNO will market its televisions in the offline segment only.

Our sources further revealed that while Infinix will only sell its TVs online, TECNO will market its televisions in the offline segment. Further details, such as the number of ports, type of remote, audio capabilities, and other such specifications remain unknown as yet. With the smartphone segment getting steadily saturated, more brands are looking towards the smart television industry. With increasingly competitive prices of smart televisions, it will be interesting to see how brands such as Infinix and TECNO are able to fare in India.

The coronavirus pandemic has slowed down the electronics industry in the country. With the slowdown pretty evident already, it remains to be seen how market segments manage to recover towards the later part of the year.

With inputs from Mukesh Kumar Singh