12 most followed Instagram accounts in India (October 2023)

Here's a quick look at the Instagram accounts with the highest number of followers in India.

• By team91 -
Published On: October 10, 2023

Instagram accounts with most followers in India

ACCOUNT NAME	NUMBER OF FOLLOWERS
Virat Kohli	260 million
Priyanka Chopra	89.5 million
Shraddha Kapoor	83.4 million
Alia Bhatt	80 million
Narendra Modi	79.8 million
Katrina Kaif	76.9 million
Deepika Padukone	76.2 million
Neha Kakkar	75.4 million
Urvashi Rautela	68.6 million
Jacqueline Fernandez	68 million
Akshay Kumar	66.2 million
Salman Khan	66.1 million

Virat Kohli

• The most followed person on Instagram in India is the renowned international cricketer, Virat Kohli. He currently has over 260 million followers at this point in time.
• The ex-India captain uses the photo and video-sharing platform to share pics from his personal life, brand-endorsed content, and sometimes fitness reels.
• While Virat Kohli has the most number of Instagram followers in India, he is also the 16th most followed individual in the world.

Priyanka Chopra

• Coming in second with close to 89.5 million Instagram followers is the Indian actress and producer, Priyanka Chopra.
• She often posts images and videos related to travel, fashion, and work, as well as behind-the-scenes stuff for her fans to view. The actress who has been making a strong foothold in Hollywood recently starred in the spy thriller show, Citadel.
• Priyanka Chopra's most popular post is a photo of her and her husband, Nick Jonas, on their wedding day which has grossed more than 10 million likes.

Shraddha Kapoor

• Shraddha Kapoor is the third most-followed individual on Instagram in India with over 83.4 million followers as of October 2023.
• She dominantly works as an actress in Bollywood and has appeared in movies like Aashiqui 2, Stree, Chhichhore, and Tu Jhoothi Main Makkaar.
• Shraddha Kapoor treats her fans by posting casual a day in the life photos and videos and also shares trailers and posters of her upcoming films.

Alia Bhatt

• Moving on, Alia Bhatt's Instagram account boasts a total of 80 million followers making her the fourth most followed personality on the platform.
• She is known for starring in highly acclaimed Hindi movies like Gangubai Kathiawadi, Raazi, Udta Punjab, Gully Boy, and Brahmastra Part One. The actress made her Bollywood debut in 2012's Student of the Year.
• With over 1,997 posts and counting, Alia Bhatt is also an active advocate for mental health awareness and uses Instagram to share her own experiences and encourage others to speak up.

Narendra Modi

• It shouldn't come as a surprise as the Prime Minister of India, Narendra Modi has also managed to make it onto the list of individuals with the most Instagram followers in India. He currently has over 79.8 million followers on the platform.
• This also makes him the most followed world leader on the photo and video-sharing social network.
• Narendra Modi generally uses his Instagram profile to convey and promote government initiatives. He also shares pictures of meetings with world leaders and politicians.

Katrina Kaif

• Right behind Narendra Modi is Katrina Kaif who currently has 76.8 million Instagram followers making her the sixth most followed account in India.
• Katrina Kaif happens to be the highest-paid actress in India. She has appeared in several successful Bollywood films such as Zindagi Na Milegi Dobara, Ek Tha Tiger, Dhoom 3, and Jab Tak Hai Jaan.
• Apart from acting, Katrina also invests her time and money in businesses and runs a clothing line called Kay Beauty.

Deepika Padukone

• The badminton player turned Bollywood actress, Deepika Padukone ranks seventh in the list of most followed Instagram accounts in India with a follower base of 76.2 million.
• When it comes to posting on Instagram, Deepika Padukone shares a mix of professional and casual content such as photos and videos of clothing inspiration, travel, and even brand endorsements.
• Her most liked photo on IG is a photo of her wedding day, which has currently over 10 million likes.

Neha Kakkar

• With close to about 76.4 million followers, Neha Kakkar is the most followed Indian singer on Instagram as of October 2023.
• Her Instagram feed heavily consists of music and dance videos for fans to view and enjoy. Apart from that, the platform is also a medium for her to promote upcoming albums and songs.
• After years of working in the music industry, Neha Kakkar rose to fame in 2013 with her song "Second Hand Jawaani" from the film Cocktail.

Urvashi Rautela

• Yet another Indian actress with an enormous Instagram follower base is the Miss Universe winner, Urvashi Rautela. She has gained over 68.6 million followers since joining Instagram in 2012.
• Being a fitness enthusiast, she regularly shares her workout videos and photos on Instagram alongside fashion and promotional content.

Jacqueline Fernandez

• Jacqueline Fernandez is the tenth most-followed account on Instagram in India with 68 million followers as of October 2023.
• The Sri Lankan actress and model has worked in several prominent Hindi films such as Race 2, A Gentleman, A Flying Jatt, and Housefull 2.
• Jacqueline's fans get to see a glimpse of her personal and professional life through Instagram where she also spreads awareness about several social causes.

Akshay Kumar

• Next up on the list is Akshay Kumar who also happens to have one of the highest follower counts on his Instagram profile in India. The 56-year-old Bollywood star has curated close to 66.2 million followers to date.
• Known for delivering exceptional performances in various movie genres throughout his career, Akshay Kumar's Instagram feed mostly acts as a medium to promote his upcoming films.
• Apart from being one of the highest-paid actors in Bollywood, Akshay Kumar is also a movie producer and a philanthropist.

Salman Khan

• Right behind Akshay Kumar in terms of followers is Salman Khan who has garnered 66.1 million followers on Instagram. This makes him the twelfth most followed account in the country.
• Having worked in the movie industry for over three decades, Salman Khan has an enormous fan following on a global level. His IG feed generally consists of casually clicked pictures, movie trailers, and branded content.
• Besides acting, he also takes part in charitable activities and runs the Being Human Foundation which provides healthcare and education to unprivileged people.