Next Honor phone to launch in India by year-end, foldable to debut in H1 2024: Madhav Sheth

Published On: October 12, 2023

Highlights

The next Honor-branded phone will be launched in India by the end of this year.
Madhav Sheth says that they are expecting at least one foldable product in India by the first half of next year.
HTech will be planning and launching a few AIoT products very soon.

Honor 90 launched in India last month and marked Honor’s return to the country after a few years. Now, in an interview with Financial Express, HTech CEO Madhav Sheth has shared the brand’s roadmap, future plans, foldable launch and much more. The top executive has also talked about how Honor will differentiate itself from the competition.

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Honor’s future plans and roadmap

After the Honor 90 launch in India in September, the top executive says the brand is planning on launching its second phone very soon, probably before the end of this year.
However, the top executive hasn’t shared any details about the model or its hardware details.
Reiterating the recent confirmation, HTech will begin local manufacturing by Q1 2024. The brand is apparently in talks with three partners for the same but contracts are yet to be signed.

Honor has a range of foldable phones in China and if the brand was considering launching one in India. Madhav Sheth said that they are expecting at least one foldable product by the first half of next year and that the roadmap will be finalised soon.

While specifics like the model name are not revealed at the moment, Honor Magic Vs2 is set to launch today. The foldable is claimed to be even thinner and lighter than its predecessor. The Magic V2. The foldable is set to arrive with Qualcomm Snapdragon 8+ Gen 1 SoC, a 50MP primary camera, a 2K folding display, and 66W fast charging support.

The top executive said that he wants to create an eco-system of products and not limited to just tablets or smartphones. He says that HTech will be planning and launching a few AIoT products very soon.

Honor 90 not priced well in India? Here’s what Sheth has to say

To recall, the Honor 90’s price in India was Rs 37,999 for the 8GB + 256GB model and Rs 39,999 for the 12GB + 512GB model. Talking about the critical reception of Honor 90’s price in India initially, Madhav Sheth says that the brand did not want to position itself just as a value for money but as a technology innovation, and disruptive brand. Madhav Sheth says that he was aware of the critical comments since day one and that he was also aware of how many of “those comments were seeded by competing brands. Their nervousness makes me excited.”

Madhav Sheth says that the offline market is quite important for any brand to grow further. But for now, Honor will be starting off big with online and expanding to offline channels over time.