- OnePlus Road Trip started from Delhi this week
- Two large trucks will display the company’s best devices
- One will head north, the other will go south
OnePlus is known for its quirky fan engagement strategies, the latest being the OnePlus Road Trip that began in New Delhi this week. The OnePlus Road Trip is set to go to 25 cities in India to allow OnePlus fans to get their hands on the latest and upcoming products from the electronics brand, including the newly launched OnePlus 11, Nord CE 3 Lite, and more.
Furthermore, existing products like the OnePlus Pad, OnePlus Buds Pro 2, OnePlus Nord CE 3 Lite, OnePlus Nord Buds 2, OnePlus Keyboard 81Pro and as well as the OnePlus Monitor X 27 will also be on display.
To make this experience possible, OnePlus is taking two large 32 feet expandable trucks on the road, having converted them into full-fledged mobile experience outlets. One of them will go northward to cities like Jaipur, Lucknow, and Chandigarh, while the other one will head south to places like Ahmedabad, Kochi, Chennai, Coimbatore, and more.
OnePlus 11 Concept to be showcased
One of the biggest reasons why this Road Trip is exciting for fans is the showcasing of the OnePlus 11 Concept, which was first unveiled at this year’s Mobile World Congress held in Barcelona. It will be shown to Indian audiences, and a large number at that, for the first time ever.
With this initiative, mobile phone enthusiasts across cities in India will be able to get their hands on the OnePlus 11 Concept, which boasts of features such as a premium design with Guilloché etching, glass unibody structure, active CryoFlux mobile cooling, ceramic Piezoelectric micropumps, and a lot more. This will likely give OnePlus a chance to get larger feedback from varied audiences in order to tweak product details before their most ambitious smartphone launch sometime in the near future.
The OnePlus Road Trip – Futurebound is a one-of-its-kind initiative by OnePlus to bring the latest in tech to their community members, who have been their biggest support since the brand started operations in 2014.
