- The new features are named ‘Activity Off-Meta Technologies’ and ‘Transfer Your Information’.
- The ‘Activity Off-Meta Technologies’ feature was available for Facebook, but now Meta has extended it to Instagram.
- Instagram users can review businesses that use and share their data and choose to disconnect from them.
Tech giant Meta has stated that users can now prevent Instagram from gathering their information on the various apps and websites they use. This will enable users to avoid sharing their data with unfamiliar entities. The company has officially verified that users will have the option to disconnect their particular actions and erase the data that has been collected from apps and websites.
Meta enables blocking Instagram web tracking
- The new feature is named ‘Activity Off-Meta Technologies,’ and it’s located in the Instagram app’s Accounts Center.
- Originally, this feature was available for Facebook, but now Meta, the parent company, has extended it to Instagram.
- Meta collects data from third-party sources that utilise its tools to track user actions, enabling the display of personalised ads across its platform.
- The Activity Off-Meta Technologies feature (previously called Off-Facebook Activity) helps users control how data from other companies is linked to their Facebook and Instagram accounts.
- Instagram users can review businesses that use and share their data and choose to disconnect from them.
- With “Transfer Your Information” on Instagram, users can now send photos and videos to other platforms.
Meanwhile, last month, Meta introduced an AI assistant for WhatsApp, Instagram, and Messenger. They claim users can interact with this AI assistant just like they would with a person.
The AI assistant was created using a custom model called Llama 2 and Meta’s latest large language model research. It has also partnered with Microsoft’s Bing to provide real-time information in text-based chats.
Meta AI offers a tool for generating images from text prompts, allowing users to quickly create “photorealistic images” that users can share in their conversations. Users can do this by typing “@MetaAI /imagine” followed by their text prompt.
This AI assistant is available for one-on-one and group chats, but only in the US for now. There’s no word yet on when it will be available globally.
