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The website was back up shortly after a brief crash.
This overwhelming response generated by the Tata Tiago EV hatchback is what could have caused the booking portal to have crashed. The booking portal for the Tiago EV opened up for customers at 12 noon and minutes after the website crashed and showed a "504 error" page. This could be blamed on heavy traffic which the website at the moment could not handle.
The Tata Tiago EV has grabbed the title of being the cheapest EV in the country. Additionally, Tata has positioned it in a way that maintains its youthful appeal and the Indian automaker has kitted it out with added goodies to make the package even more lucrative. No wonder, the vehicle has generated a ton of buzz.
However, what could be inferred from this mini incident is Tata's hold on the EV market. The Tiago EV bears an introductory price of Rs 8.49 lakh (ex-showroom) and can be booked for a token amount of just Rs 21,000. This makes a superb value-for-money proposition and the company's website bogging down is only a sign of yet another winner in the EV segment of the company.
Tata Motors appear to have quickly worked on the problem and the website is now back up.