- Nothing will host a launch event to announce its Ear (stick) on October 26th.
- This new Nothing TWS comes in a new lipstick-like case with refreshed colour accents.
- Before the launch, Nothing announced its partnership with the e-commerce platform, Myntra.
Nothing, a startup from OnePlus co-founder Carl Pei, is hosting an event on October 26th for the launch of the Nothing Ear (stick). While we wait for that, the London-based company has announced that it has joined hands with Myntra, a fashion and lifestyle products e-commerce website owned by Flipkart. The latest earbuds from Nothing are a refashioned version of the Ear (1), which was the first product from the brand launched in 2021.
The upcoming new Nothing truly wireless earbuds come in a new lipstick-like case with refreshed colour accents. Ahead of the October 26th launch event, Nothing has confirmed the Myntra availability of the Ear (strick) in a press release. Post the launch event, the Nothing Ear (stick) will be purchasable via both Myntra and Flipkart. The company says that Nothing Ear (stick) is “featherlight at just 4.4g.”
Designed to be worn all day long.
— Nothing (@nothing) October 18, 2022
Ear (stick) is tested on over 100 pairs of ears for enhanced comfort. Featherlight at just 4.4g.
Learn more in the Ear (stick) Reveal. 26 October, 15:00 BST. Watch live at https://t.co/pLWW07l8G7. pic.twitter.com/TdpyxQAdaR
2014 saw Flipkart aquire Myntra. Since then, Myntra has functioned independently and ships various fashion and lifestyle items. It also features consumer tech products from different brands on its platform. Myntra is a popular store among Indian consumers, and the availability of the new Nothing product on Myntra will help the brand reach a vast number of consumers.
Nothing India, Vice President and General Manager Manu Sharma, said: “For the upcoming launch of Ear (stick), we are excited to join hands with Myntra. With this announcement we also confirm that going forward, all products that are part of Nothing’s audio category will be available on the platform.”
This means that Nothing will sell its current and upcoming audio products on both Myntra and Flipkart. However, the Nothing Phone (1) will remain exclusive to Flipkart.
