- Nothing Ear and Nothing Ear (a) names have been confirmed by the brand.
- Nothing is resetting its naming strategy for its Nothing Ear lineup
- The Nothing Ear (a) could be affordable TWS earbuds.
Nothing is resetting its naming strategy for the Nothing Ear lineup and launching Nothing Ear and Nothing Ear (a) in India on April 18th. The brand is getting rid of the numbers in the nomenclature so, we may have to identify Nothing Ear products by their release year. While this could get confusing for the customers, here’s why Nothing is doing it. While we are at it, let’s also check out what to expect from the Nothing Ear and Nothing Ear (a).
Nothing Ear naming strategy details
Nothing claims this decision is to “centre the focus around the product and the unique experience it delivers for each user. True to Nothing”. Here’s the full post by the brand on X:
This naming convention allows brands like Nothing and Apple to give customers a sense of timelessness with their products. The products can avoid obsolescence that comes with numbered versions. The product names stay relevant for a long time and therefore marketing and advertising around them can instead emphasise suffixes like Pro in iPad Pro or (a) in Nothing Ear (a). These suffixes let the brand create consistent storytelling across different markets across generations and over time, the customers also start to feel a certain way about a line of products.
So, we are not expecting Nothing Ear (3), just Nothing Ear. That’ll be the brand’s top-end earphones. Meanwhile, the Nothing Ear (a) could be a watered-down variant that’s more affordable.
Nothing Ear: what’s expected
- Nothing Ear is likely to continue the Ear (2)-like design with a stalk.
- The new Ear could bring new audio drivers.
- The battery life could get better.
- The forthcoming Nothing earphones have already appeared on the BIS certification site.
