520+ best and popular hashtags for Instagram posts (2023)

Hashtags are a great way to get discovered by more people on Instagram. These drive non-followers to your posts whenever someone searches those hashtags on Explore page and your IG posts come up. Using hashtags can definitely aid in the growth of your Instagram account. In this article, we’ve listed some of the best and most popular hashtags for likes, reel views and gaining traction for posts based on fashion, art, fitness, and attitude, among others.

Most popular Instagram hashtags in 2023

These are the hashtags, which are widely being used in Instagram in 2023.

  • #follow
  • #picoftheday
  • #me
  • #selfie
  • #summer
  • #art
  • #instadaily
  • #friends
  • #repost
  • #nature
  • #girl
  • #fun
  • #style
  • #smile
  • #food
  • #instalike
  • #likeforlike
  • #family
  • #travel
  • #fitness
  • #nofilter
  • #life
  • #beauty
  • #amazing
  • #instamood
  • #igers
  • #instagram
  • #photo
  • #music
  • #photography
  • #makeup
  • #dog
  • #beach
  • #sunset
  • #model
  • #motivation
  • #followforfollow
  • #sky
  • #lifestyle
  • #design
  • #gym
  • #toofunny
  • #instapic
  • #pretty
  • #photographer
  •  #instafood
  • #party
  • #inspiration
  • #lol
  •  #cool
  • #workout
  • #likeforfollow
  • #swag
  • #fit
  • #healthy
  • #yummy
  • #blackandwhite
  •  #foodie
  • #moda
  • #landscape
  • #holiday

Top hashtags for Instagram across categories

Best Instagram hashtags for likes and followers

Use these hashtags to get discovered on the Explore tab of Instagram and gain likes and followers:

  • #likesforlike
  • #likesforfollow
  • #likesreturned
  • #likeslikeslikes
  • #likesback
  • #likesme
  • #likes4like
  • #instalikes
  • #likesplease
  • #likesinstagram
  • #likesforfollows
  • #likesforfollowers
  • #gainlikes
  • #likes4follow
  • #followforlikes

Best Instagram hashtags for reels

Want to grow and reach out to more people through your reels content, then use these Instagram hashtags:

  • #reelsinsta
  • #reelslovers
  • #reelsvideo
  • #reelsinstagram
  • #reelstrending
  • #reelsexplore
  • #reelsforyou
  • #reelsofinstagram
  • #foryoupage
  • #instafamous
  • #reeloftheday
  • #trendingvideo
  • #trendingreels
  • #reelday
  • #reelshoot
  • #reelrockstar
  • #instagramreels
  • #IGreels
  • #reelvideo
  • #recordreel
  • #reeloftheday
  • #reelaction
  • #morningreel
  • #eveningreel
  • #nightreel
  • #weekendreels
  • #weekdayreel
  • #fridayreel
  • #vacationreel
  • #sharereels
  • #reelstar
  • #reelfamous
  • #reelperfect
  • #reelster
  • #bestreels
  • #quotereel
  • #timelapsereel
  • #drivingreel
  • #longdrivereel
  • #reelride
  • #famousstar
  • #reeldancer
  • #reeltalent
  • #transitionreel
  • #comedyreel
  • #reelmemes

Best Instagram hashtags for fashion

Want to flaunt your new outfit? Use the following Instagram hashtags to gain more reach for your post:

  • #fashionlover
  • #fashiontrends
  • #fashiongram
  • #fashionable
  • #fashionpost
  • #newoutfit
  • #dashingoutfit
  • #FashionDiaries
  • #StyleInspo
  • #ClassyDapper
  • #BestOfMenStyle
  • #MyLookToday
  • #InMyCloset
  • #LookOfTheDay
  • #KicksOfTheDay
  • #DashingLook
  • #NewDrip
  • #LookForToday
  • #FashionAddict
  • #FashionWeek
  • #MyFashion
  • #FashionDaily
  • #InstaStyle
  • #StreetStyle
  • #InstaCool
  • #FashionTrends
  • #RoadLook
  • #WorkLook
  • #OfficeLook
  • #PartyLook
  • #TravelLook
  • #PerfectClothing
  • #InstantFashion
  • #FashionCraver
  • #CraveForFashion
  • #GoingWithTrend
  • #EventLook
  • #MyStyle
  • #OurStyle
  • #OurDrip
  • #IconStyling
  • #OOTD
  • #ChangedLook
  • #FashionIcon
  • #FashionInfluencer
  • #GangLook
  • #PartyTheme
  • #Fashionista
  • #SlickLook
  • #LoveForFashion
  • #BestFashion
  • #PerfectClothing

Best attitude Instagram hashtags

  • #MyAttitude
  • #attitudeofgratitude
  • #attitudeiseverything
  • #attitudequotes
  • #attitudeproblem
  • #attitudeadjustment
  • #AttitudeClothing
  • #attitudepic
  • #AttitudeDeterminesAltitude
  • #attitudematters
  • #attitudeproblems
  • #attitudefordays
  • #attitudeiskey
  • #attitudeliving
  • #attitudefashion
  • #attitudesarecontagiou
  • #attitudefitness
  • #AttitudeMag
  • #AttitudeApproved
  • #Attitudecheck
  • #AttitudeOfChampions
  • #attitudechange
  • #attitudeofamare
  • attitudeworship
  • #attitudeonfleek
  • #attitudepositive
  • #attitudelover
  • #AttitudeBoss
  • #attitudeattack
  • #attitudeofliving
  • #Attitudetime
  • #AttitudetoInspiration
  • #attitudeofgratittude
  • #attituderiders
  • #attitudeoutlookperspective
  • #attitudequeen
  • #attitudeposts
  • #AttitudePlus
  • #attitudesproblem
  • #attitudestatus
  • #attitudeperfect
  • #attitudeeffort
  • #attitudeexpression
  • #theattitudegang
  • #attitudechecks

Best aesthetic Instagram hashtags

  • #aesthetics
  • #aestheticsovereverything
  • #aestheticallypleasing
  • #aesthetician
  • #Aestheticshot
  • #aestheticsarmy
  • #aestheticrevolution
  • #aestheticfeed
  • #aesthetictheme
  • #aestheticgrunge
  • #aestheticart
  • #aestheticphotography
  • #aestheticpic
  • #wonderfulpic
  • #aestheticedit
  • #aestheticmemes
  • #aestheticarmy
  • #aestheticphysique
  • #aestheticquotes
  • #AestheticsMindset
  • #aesthetically
  • #aestheticinspiration
  • #aestheticblog
  • #aestheticlifestyle
  • #aestheticfashion
  • #aestheticwarrior
  • #aesthetictextpost
  • #aestheticlife
  • #aestheticpage
  • #aestheticquote
  • #aestheticboy
  • #aesthetictones
  • #aestheticpictures
  • #AestheticNation
  • #aestheticwho
  • #AestheticsCrew
  • #pictureperfect
  • #aestheticlypleasing
  • #aestheticlove
  • #aestheticbeauty
  • #aestheticstuff
  • #aestheticclothes
  • #aestheticgoals
  • #aestheticsymmetry

Best Instagram hashtags for art

  • #art
  • #artist
  • #artwork
  • #artoftheday
  • #artistic
  • #artsy
  • #artofvisuals
  • #artistsoninstagram
  • #graphicchamp
  • #graphicdesigner
  • #graphicdesignerforhire
  • #artisticmindset
  • #artperspective
  • #creativeside
  • #creativejuices
  • #InstaCreative
  • #artcreations
  • #artportfolio
  • #artgallery
  • #artistsofinstagram
  • #artlife
  • #artlovers
  • #artstagram
  • #artworks
  • #artshow
  • #artshub
  • #artofinstagram
  • #artphotography
  • #Artstudio
  • #artcollective
  • #artistlife
  • #artgram
  • #arttherapy
  • #artdirection
  • #artsanity
  • #artsandcrafts
  • #artworld
  • #dailyart
  • #artdesign
  • #artfair
  • #artexhibition
  • #artjournal
  • #artofvisual
  • #artstudent
  • #artcollection

Best Instagram hashtags for travel

Use these Instagram hashtags when going on a vacation or a long trip:

  • #travelingram
  • #travelingpost
  • #travelingaround
  • #travelingphotographer
  • #travelingpup
  • #travelingislife
  • #justtravel #happytraveller
  • #mountainview
  • Traveldiaries
  • #vacationtime
  • #tripwithfamily
  • #travelingjourney
  • #adventureculture
  • #familyadventures
  • #outingwithfriends

    Best Instagram hashtags for foods and beverages

    While posting food pics, enter these hashtags into the caption and gain more reach:

    • #foodieforlife
    • #foodcravings
    • #loveforfood
    • #foodlovers
    • #deliciousfood
    • #foodmania
    • #healthyfoodforlife
    • #instadessert
    • #junkfoodlovers
    • #tastytime
    • #foodphotography
    • #foodoftheday
    • #foodbeast
    • #foodtreat
    • #birthdaytreat
    • #yumfood
    • #anythingforfood
    • #goodfood
    • #blessedwithfood
    • #midnightcravings
    • #breakfastfeast
    • #feastydinner
    • #favouritemenu
    • #deliciousitems
    • #deliciousdesert
    • #chillfood
    • #pizzaparty
    • #burgermood
    • #chocolovers
    • #quenchingthirst
    • #foodgasm
    • #foodphotography
    • #foodstyling
    • #foodshare
    • #foodlove
    • #foodiegram
    • #foodoftheday
    • #foodforthought
    • #foodandwine
    • #foodisfuel
    • #foodaddict
    • #foodtruck
    • #foodnetwork
    • #foodpassion
    • #foodspotting

    Best Instagram hashtags for fitness

    Post gym workout or exercising clicks using these Instagram hashtags:

    • #nopainnogain
    • #liftheavy
    • #dailyworkout
    • #fitnessgoals
    • #livehealthy
    • #getstrong
    • #TransformationTuesday
    • #TrainHard
    • #GoHardOrGoHome
    • #gymtime
    • #beastmodeon
    • #liftingweights
    • #fitnessfreak
    • #fitnessmotivation
    • #fitnessaddict
    • #NailingIt
    • #pushingforward
    • #onestepatatime
    • #BulkingUp
    • #TougheningUp
    • #GoingBerserk
    • #MadMen
    • #GainingUp
    • StrongerEveryday
    • #Letsgetit
    • #AchievingLife
    • #Energised
    • #NotLookingBack
    • #fitnessjourney
    • #fitnesslifestyle
    • #fitnesslife
    • #fitnessgoals
    • #fitnessgear
    • #fitnessfood
    • #fitnessmotivation
    • #fitnessinspiration
    • #fitnessbody
    • #FitnessTrainer
    • #fitnessaddicted
    • #fitnessprogress
    • #fitnessaddictsrevolution
    • #FitnessBoys
    • #fitnesspro
    • #GymPartner
    • #FitnessCenter

    Best Instagram hashtags for pets

    Post pictures of your adorable pets using these Instagram hashtags:

    • #petphotography
    • #petstagram
    • #worldofcutepets
    • #petscorner
    • #petsdaily
    • #petsworld
    • #cutepets
    • #petsarefamily
    • #petsphotography
    • #petsinstagram
    • #petportraits
    • #petfashion
    • #petsquirrel
    • #rocketraccoon
    • #petslife
    • #petsathome
    • #petart
    • #petaccount
    • #petsalon
    • #petservices
    • #petgear
    • #petselfie

    Best Instagram hashtags for wedding

    Use these Instagram hashtags for wedding posts

    • #weddingphotography
    • #weddinginspiration
    • #bettertogether
    • #gettingtogether
    • #perfectpair
    • #weddingday
    • #gettingmarried
    • #weddingplanning
    • #weddingstyle
    • #flowersofinstagram
    • #weddingceremony
    • #weddingphotography

    Best Instagram hashtags for birthday

    Wish your friends and family on their big day using these Instagram hashtags:

    • #HappyBirthdayPal
    • #HappyBirthdayMate
    • #birthdaycelebrations
    • #birthdayparty
    • #instabirthday
    • #birthdaytreat
    • #birthdayfun
    • #grandbirthdayparty
    • #birthdaysurpise
    • #enjoyingbirthday
    • #birthdayboy
    • #birthdaypresent
    • #birthdaycelebration
    • #birthdayweekend
    • #birthdaymonth
    • #birthdayfun
    • #birthdaybash
    • #birthdaydinner
    • #birthdaycakes
    • #birthdaygifts
    • #birthdaycard
    • #birthdayparties
    • #birthdaytrip
    • #birthdayweek
    • #birthdaycelebrations
    • #birthdaysurprise
    • #birthdaywishes
    • #birthdaygreetings
    • #birthdaysouvenir
    • #birthdaysuit
    • #birthdayideas
    • #birthdaydecor
    • #birthdaydecoration
    • #birthdaycrown
    • #birthdayballoons
    • #birthdayhamper
    • #birthdayinvitations
    • #birthdaymood
    • #birthdayman
    • #birthdaymorning
    • #birthdaypackage
    • #birthdaypic

    FAQs

    How to find the best Instagram hashtags for your Instagram posts

    There are several hashtag generators which you can use to find the best hashtags according to your Instagram post. By simply entering a keyword, the tool will automatically generate hundreds of relevant hashtags on the basis of reach and average likes. Here’s how to use a hashtag generator called Hashtagstack.com:

    Instagram hashtag generator
    • Go to Hashtagstack.com on a browser using your computer or phone
    • In the search bar, enter keywords that reflect the image you are willing to post on Instagram and hit ‘Search’
    • Now, you’ll be presented with a list of relevant hashtags based on volume and likes
    • Simply check mark the hashtags you want to use and copy them from the box on the right
    • Now paste those hashtags in the Instagram captions while posting a picture and you’re done! 

    How to choose the best Instagram hashtags?

    Choosing the right hashtags for your Instagram post depends on various factors. Here’s how to use hashtags in a way that drives reach and engagement with your content.

    • Use relevant hashtags only – Make sure the hashtags you use describe the image or picture you’re posting. Randomly putting in irrelevant hashtags isn’t going to help in increasing the reach of the post.
    • Don’t use generic hashtags – Generic hashtags such as ‘car’, ‘phone’, ‘friends’ etc. are used by millions of people every week or so. It is more than likely your post will never have high impressions by using such hashtags. Instead, use certain long work hashtags which have a small to medium volume.
    • Use hashtag generators – Hashtag generators are a quick and easy way to get relevant hashtags for your posts.
    • Don’t repeat already used hashtags – Using the same hashtags from your previous post is not recommended as Instagram may think of it as spam. Instead, make 3 to 4 sets of hashtags with 25-30 hashtags in each set and use them on an alternate basis.

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