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"The e-commerce platform has collaborated with Nokia to use the 'Nokia' brand for Smart TVs"
Flipkart is gearing up to launch the first-ever Nokia smart TVs in India soon. The e-commerce platform has entered into a strategic partnership with Nokia to manufacture and sell smart TVs with the latter's moniker in the country. It'll be a global first for Nokia in the TV category. Flipkart claims that will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing, and distribution of the Nokia branded Smart TVs. The smart TVs are said to be manufactured domestically and feature "superior" audio quality powered by JBL's sound program.
"We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. It marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability," said Vipul Mehrotra Nokia Brand Partnerships' Vice President.
The Nokia smart TV will be online-exclusive and targeted at consumers at Tier-2 and Tier-3 cities. Flipkart will leverage on the digitally influenced shoppers, which are set to significantly drive up demand for consumer durables in India over the next five years – according to industry reports. The Walmart-backed e-store claims that it has a strong track record of using technology to create best-in-class experiences for its large and growing pan-India consumer base.
"Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we're excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing the best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform," said Adarsh Menon Senior Vice President and Head - Private Brands Electronics and Furniture at Flipkart.
The Nokia smart TV features and specifications are likely to be revealed when it breaks cover in India.