Google Play Store alternative Indus Appstore launched in India

PhonePe's Indus Appstore launched in India

• The Indus Appstore is designed to provide developers with an alternative distribution channel to tap into the Indian Android market.
  
• The Appstore provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps, and dedicated 24-hour customer support.
  
• The Appstore is available in 12 different regional languages, including Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and more.

• Users can toggle between the languages, which will change not only the app content but also the app name, videos, and app descriptions.
  
• The Indus Appstore will feature a dedicated destination called "Launch Pad" to provide new apps with better visibility and search optimisation.
• The Appstore developer platform will be free for the first year, after which the platform will start charging an annual fee.
  
• The Indus Appstore will also not levy any commission fee for in-app purchases and allow integration with the separate payment gateways.
  
• Some popular apps on the platform include the likes of Swiggy, Zomato, Myntra, Disney+ Hotstar, Domino's Pizza, and more.

PhonePe's Indus Appstore: key features

• The Indus Appstore offers a mobile number login system that uses OTPs, catering to the Indian market, where many users do not use emails.
• India-based customer support team for quick query resolution.
  
• Developers can benefit from real-time analytics, deep insights on industry trends, and competitor analysis.
  
• The Appstore also offers cohort-based targeted release management, enabling developers to roll out newer app versions to relevant user cohorts.
• Faster app updates which will allow users to get updated to the latest version much faster. AI-powered real-time monitoring of app vitals during a new version launch.