Nothing Ear and Nothing Ear (a) launching in India on April 18th, company reveals

Nothing Ear naming strategy details

Nothing claims this decision is to "centre the focus around the product and the unique experience it delivers for each user. True to Nothing". Here's the full post by the brand on X:

This naming convention allows brands like Nothing and Apple to give customers a sense of timelessness with their products. The products can avoid obsolescence that comes with numbered versions. The product names stay relevant for a long time and therefore marketing and advertising around them can instead emphasise suffixes like Pro in iPad Pro or (a) in Nothing Ear (a). These suffixes let the brand create consistent storytelling across different markets across generations and over time, the customers also start to feel a certain way about a line of products.

So, we are not expecting Nothing Ear (3), just Nothing Ear. That'll be the brand's top-end earphones. Meanwhile, the Nothing Ear (a) could be a watered-down variant that's more affordable.

Nothing Ear: what's expected

• Nothing Ear is likely to continue the Ear (2)-like design with a stalk.
• The new Ear could bring new audio drivers.
• The battery life could get better.
• The forthcoming Nothing earphones have already appeared on the BIS certification site.