Home News Nothing now owns Essential smartphone brand, but why?

Nothing now owns Essential smartphone brand, but why?

Essential is now good for Nothing.

Highlights

Carl Pei's Nothing startup company has been making news for all the right reasons in recent times. After securing 7 million in round one funding, Alphabet's GV had also invested in this Carl Pei-led brand. Nothing will be all about creating audio products and is confirmed to launch a wide variety of wireless earbuds with a focus on smart home technology and integration. Now, amidst the reports and rumours, Nothing has silently acquired Andy Rubin's Essential brand, according to recent filings at the UK Intellectual Property Office, as spotted by 9to5Google. The process was completed on January 6th, 2021, with the application actually being made as early as November 11, 2020.

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