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Realme has become the fastest-growing smart TV brand in India in less than a year of entering the market.
According to the report by IDC, Realme doubled its market share in Q3 2020 and has become the fastest-growing TV brand in India. The brand saw a 240 percent growth in shipment between Q2 and Q3 2020. In the second quarter of 2020, Realme had a market share of 3.2 percent in the smart TV category. This doubled to 7.5 percent in Q3 2020 and helped Realme attain the fastest-growing TV brand title.
The smartphone manufacturer has been undercutting Xiaomi and selling smart TVs at cheaper prices. Realme's current smart TV portfolio starts with a 32-inch model that is cheaper than the equivalent Mi TV. The company is also selling its TVs at more affordable prices when compared to other TV brands. It offers plenty of features, a full-fledged Android TV experience, and good build quality with premium design. Realme also sells its SLED smart TV with 4K resolution that offers TUV Rheinland Low Blue Light certification, ultra-wide colour gamut, and more.
Madhav Sheth, Vice President, Realme and Chief Executive Officer, Realme India and Europe, said "Realme has been able to cater to the growing change in momentum towards this category and has provided its customers a tech-lifestyle option with its smart TVs, with best in class technology features and design at its price segment."
The company doesn't have as many smart TV options as some of the other brands, including Xiaomi, but that is bound to change soon. As of now, Xiaomi faces very stiff competition from Realme and will continue to in the coming years, just like in the smartphone market. Of course, this only means that we consumers will get better hardware at more affordable prices.