The Redmi number series enjoys a special fan following in the budget segment in India. This is in no small part thanks to the value these phones tend to offer. Now though, it looks like Redmi will be taking things up a notch. The company is all set to launch the Redmi 12 on the 1st of August and it looks to be a banger! Quite literally in fact. The new smartphone is set to have the looks to match its impressive hardware. Let’s take a look at what the phone will offer!
Stylish, durable, & robust
We often see phones that are priced around Rs 10,000 having a polycarbonate body or plastic and this has been accepted as the norm. Well, it looks like Redmi didn’t get the memo. In fact, the company turned to their years of expertise when it came to designing the Redmi 12. The new phone’s design focuses on three key aspects — craftsmanship, ergonomics and durability. All this comes together to ensure that the Redmi 12 doesn’t just look great, but is comfortable to use and reliable enough to withstand daily wear and tear.
The Redmi 12 features a crystal glass design that exudes a premium and classy look. It starts with the choice of premium crystal glass on the back and an infinite camera design often seen on flagship smartphones, which together make the phone look refined. The Redmi 12 is available in three colour variants, namely Jade Black, Pastel Blue and the stunning Moonstone Silver features rainbow hues on the rear panel.
While the Redmi 12 may look great, the phone still prioritises ergonomics. The sleek form factor, combined with rounded corners is designed to fit comfortably in the hand. Even the positions of the buttons, ports and fingerprint sensor are carefully chosen to make them easy to reach.
Finally, Redmi has spared no expense to ensure that the Redmi 12 can take on the rigours of everyday life. The phone has gone through extensive testing to ensure resilience against accidental drops, impacts, and general wear and tear. This has been made possible through reinforced corners, scratch-resistant materials, and robust build quality. The Redmi 12 emphasises durability without compromising on style or ergonomics.
Gorgeous Display
Redmi 12 is more than just about the design. The phone features the biggest display ever on a Redmi smartphone, 6.79-inch FHD+ display, topped off with a 90Hz adaptive refresh rate. The FHD+ panel is yet another rarity for phones that are priced at around Rs 10,000 segment. The 90Hz adaptive refresh rate ensures that the display automatically switches based on the content being consumed. This lets you enjoy an optimised viewing experience without compromising on battery life. Meanwhile, the narrow bezels ensure that there are no distractions when you are watching TV shows or movies.
Photo-tastic
The Redmi 12 features a triple camera setup on the back, with a large 50MP primary camera, an 8MP ultra-wide-angle camera and a 2MP macro/depth shooter. There is an 8MP shooter on the front for selfies and video shots. The 50MP sensor offers impressive levels of detail when taking photos. The accompanying 8MP ultra-wide camera is a rarity in this segment and will be handy when you wish to capture more in a single frame. The 2MP macro/depth lens is designed to click portrait images and can also be used as a macro shooter to capture close-up shots.
Master of Speed
At the heart of the Redmi 12 is the powerful MediaTek Helio G88 12nm processor. This schedule ensures that the performance is always at its best even during resource-intensive tasks like gaming. Do note that this is an octa-core SoC, so you have more than enough performance to take on even the most demanding tasks while ensuring impressive battery efficiency, especially when compared against similar processors based on the larger manufacturing process. This, combined with the 90Hz adaptive refresh rate, offers a super smooth gameplay experience, especially with titles like BGMI or Asphalt.
Long-lasting battery
The Redmi 12 packs a 5000mAh battery and the company is bundling a USB Type-C fast charger in the box. The large battery should last an entire day even with moderate to heavy usage. There won’t be any abnormal battery drain issues overnight as well. The phone comes with MIUI 14, which is based on Android 13 and comes with the MIUI dialer.
The Redmi 12 stands out in the budget smartphone segment with its stylish crystal glass design, emphasis on durability, gorgeous FHD+ display, impressive camera capabilities, powerful processor, and long-lasting battery life, making it an appealing choice for users seeking value and performance at an affordable price point.
