Samsung Bespoke double-door refrigerators with Wi-Fi launched in India: price, features

Highlights
  • The refrigerators come with steel and glass finishes at a starting price of Rs 30,500.
  • The major highlight of these new refrigerators is their convertible function.
  • The Optimal Fresh+ function helps food remain fresh for a longer time.

After launching the Bespoke vacuum cleaners in India early this year, Samsung has now unveiled the Bespoke double-door refrigerators. The new refrigerators come in two finishes – steel and glass – at a starting price of Rs 30,500.

As per the company, the Bespoke refrigerators can be converted, and users have the option to turn off either the freezer or the fridge section separately, based on their needs. Check out the price and complete features of the new Bespoke double-door refrigerators.

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Samsung Bespoke double-door refrigerators price in India, features

Price and availability

  • The Samsung Bespoke Premium Cotta steel model will come in sizes of 236L, 256L, 301L, and 322L, priced from Rs 30,500 to Rs 42,500 for Indian consumers.
  • On the other hand, the Samsung Bespoke Glass version will be offered in 415L and 465L sizes, with prices ranging from Rs 54,000 to Rs 57,800.
  • The newly announced refrigerators can be purchased from major electronic retail stores throughout the country and the company’s online store – Samsung Shop.

Features

  • The major highlight of these new refrigerators is their convertible function. With this, users have options like ‘Seasonal mode’ to turn off the freezer and use only the fridge part, ‘Extra fridge mode’ to transform the freezer into a regular fridge, and ‘Vacation mode’ to deactivate the fridge section and keep only the freezer running.
  • The new Samsung Bespoke refrigerators come with Wi-Fi capabilities, allowing users to monitor the fridge and manage its features from afar using the Samsung companion app on their iOS and Android devices.
  • The Optimal Fresh+ function helps food remain fresh for a longer time. There’s an Optimal Fresh+ drawer that offers four different modes for storing various types of foods. In ‘Soft Freeze’ mode, it keeps delicate foods like meat and fish fresh for twice as long as regular cooling, preserving their natural taste.
  • The Twin Cooling Plus technology operates with its own cooling systems for the fridge and freezer, ensuring that odours from different foods don’t mix between the two compartments. It uses separate evaporators to control the fridge and freezer areas independently and keeps the right level of humidity, which helps food stay fresh longer and reduces food waste.
  • The newly launched refrigerators also come with a Power Cool function that speeds up the cooling process.