Tecno to launch 24 new phones in India; aims to be among top 5 phone brands in 2024

Published On: December 7, 2023

Tecno aims to be among the top 5 phone brands in India

As per a report by PTI, Tecno Mobile India CEO Arijeet Talapatra said that Tecno aims to secure a position among the top five smartphone brands in the Indian market by the year 2024.
The CEO announced intentions to launch 24 new smartphone models in 2024. Also, half of these models are anticipated to support 5G technology.
As per the report, Tecno observed a rise in the average selling price of its phones from Rs 11,000-12,000 in January 2023 to Rs 18,000-19,000 by December 2023.
There is a strategic focus on significant expansion in the Rs 15,000 and above segment, aiming to sell 1.5 million handsets in 2024, a notable increase from the 7.5 lakh units sold in 2023.
Currently standing at the sixth position, the executive noted that the company has experienced a notable transition towards premiumisation in recent periods.

Tecno smartphones

Tecno recently launched two new smartphones Tecno Spark Go 2024 and Tecno Phantom V Flip in India. Launched at a starting price of Rs 6,699, the Tecno Spark Go 2024 is an entry-level smartphone that features a 6.56-inch HD+ Dot-in display that boasts a standard 90Hz refresh rate.

The smartphone is equipped with a dual rear camera setup, consisting of a 13MP primary camera and a secondary AI lens. The device is powered by a 5,000mAh battery, which supports 10W charging technology.

On the other hand, the Tecno Phantom V Flip is a premium flip-style phone featuring a 6.9-inch FHD+ Flexible AMOLED Display with minimal bezels. It incorporates a 1.32-inch Circular AMOLED sub-display.

The phone boasts a 64MP RGBW primary camera with an f/1.7 aperture and a 13MP ultra-wide-angle lens on the rear, along with a 32MP front shooter. It runs on the MediaTek Dimensity 8050 Processor paired with a Mali-G77 GPU and houses a 4,000mAh battery with 45W fast charging support.