YU Yureka Plus review: a rollercoaster that has its ups and downs

“The Yureka Plus is more than just an upgraded variant of YU’s debut offering“

It’s not MI, it’s YU.

In a way, this word play indicates the kind of mind share Micromax’s sub-brand YU has been able to achieve among consumers with its offerings in a short span of time. Its debut smartphone, the Yureka (review | FAQs) achieved huge success and ranks as the second most-searched mobile in the first six months of 2015. Its sibling, the Yuphoria (review) also followed its footsteps and is extremely popular in its price band. However, since the launch of Yureka, many new devices have been launched in the sub-Rs 10,000 segment and challenged the value offered by it. To combat the competition, YU has recently introduced an upgraded variant of the Yureka, aptly called the Yureka Plus.

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