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Amazon Prime annual membership subscription plan will be hiked to Rs 1,499 starting December 14th, which means today is the last day to get it for Rs 999.
As per the Amazon Prime Membership Fee help page, the revised price of Prime membership will come into effect on December 14th at midnight. However, interested customers can subscribe to Amazon Prime at old prices. The old Amazon Prime membership pricing will be valid until the end of today, i.e. December 13th at 11:59 PM. Today, customers can buy or renew the Amazon Prime membership at Rs 999 for a year, while the monthly and quarterly memberships plan will be available for Rs 129 and Rs 329, respectively.
The Amazon help page reads, "Currently, you can join Prime and lock in the old price as part of a limited period offer that Amazon is running. We recommend that you renew or buy Prime as soon as possible before the offer ends on 13-Dec-2021 at 11:59 PM."
Existing Amazon Prime members can continue using the Prime benefits until their membership lasts. However, existing members would need to enable auto-renewal to renew the Prime membership at its old pricing, or they would have to join the Prime again at revised prices. Amazon will not automatically charge its existing customers with the new price. Customers can also take benefit of the Youth Offer during the limited period offer
Amazon is not bringing any new benefits for Prime subscribers with the price hike. But, Amazon promises to invest in making Prime more valuable for the members. The Amazon Prime membership offers free one or two-day delivery and no minimum order value for free standard delivery. Prime members also get free access to Prime Video, Amazon Music, and more. Further, Prime members get exclusive early access to deals.