- Tech giant Apple emerged as the top tablet brand in India in 2023.
- Samsung secured the second position during the same period.
- Shipments of 5G tablets surged by 43 percent year-on-year (YoY).
Within the highly competitive tablet market, tech giant Apple maintained its position as the leader in India’s tablet PC market in 2023, including the December quarter, despite experiencing a decline in shipments. On the other hand, Samsung secured the second position during the same period. Here are more details about the biggest tablet brands in India.
India’s tablet PC market in 2023: Apple leads
- Based on the latest data from market research firm Cybermedia Research (CMR), Apple emerged as the top tablet brand in India, capturing a market share of 25 percent.
- Meanwhile, South Korean tech giant Samsung closely followed in second place with a market share of 23 percent.
- The overall tablet market experienced a 14 percent decline in 2023 compared to the previous year.
As per the report, it seems that the increased demand for tablets seen during the post-COVID-19 pandemic period has tapered off, following a period where remote work and study necessitated their use at home.
India’s tablet market in Q4 2023
- Apple retained its top position in the tablet market during the fourth quarter of 2023, commanding a 25 percent market share, fuelled by popular products.
- Lenovo secured the second position with a 24 percent market share, while its Tab M10 and Tab M9 models performed notably well, capturing significant shares in the value segment.
- Samsung ranked third with a 19 percent market share, driven by strong demand for its Tab A7 Lite and Galaxy Tab S6 Lite models.
The report highlights that the market experienced a substantial 21 percent quarter-on-quarter (QoQ) growth in the fourth quarter of 2023, primarily fueled by the increasing demand for 5G tablets.
Shipments of 5G tablets surged by 43 percent year-on-year (YoY), capturing a notable portion of the market share. Additionally, Wi-Fi tablets exhibited strong performance, with a 13 percent YoY increase and comprising 52 percent of total shipments.
