Highlights
- Apple saw a significant increase in its performance in India in the third quarter.
- Xiaomi secured the second position with a 16.5 percent market share.
- During the third quarter, over half of the smartphone shipments were 5G devices.
Tech giant Apple has achieved its all-time highest iPhone shipments in India, with over 2.5 million units in the third quarter of 2023, as per a new report. Nevertheless, South Korean tech giant Samsung maintained its leading position in the Indian smartphone market, holding a 17.2 percent share for the fourth consecutive quarter in a row.
Apple iPhone shipment details in Q3
- Apple saw a significant increase in its performance in India, with a 34 percent growth compared to the previous year.
- In the third quarter of 2023, Apple achieved its highest quarterly shipments in the country, exceeding 2.5 million units, as per a report by Counterpoint Research.
- As per reports, the record number of shipments for the quarter was also partly because of the iPhone 14, which was launched last year.
- The report also mentioned that the growing preference for premium smartphones in the Indian market benefited Apple.
Samsung, Xiaomi leads Indian smartphone market
- Samsung remained the top smartphone brand in India for the third quarter of 2023, holding a 17.2 percent market share, despite a slight decrease from 19.5 per cent the previous year.
- Xiaomi secured the second position with a 16.5 percent market share, driven by its offline market expansion, the popularity of the Redmi 12 series, and a focus on 5G budget phones.
- Vivo claimed the third spot with a 15.9 percent market share and marked the fastest growth among the top five brands, growing by 11 percent year-over-year. This growth was attributed to a strong offline presence, success in the premium mid-range segment with iQOO, and attention to device design.
- Transsion brands, which include Tecno, Infinix, and itel, exhibited the highest yearly growth at 41 percent.
- Nokia’s market share increased by 31 percent, Motorola’s by 27 percent, Realme’s by 7 percent, and Google’s by 6 percent in the third quarter in India.
- OnePlus dominated the affordable premium segment (between Rs 30,000 and Rs 45,000) with a 29 percent share, with strong sales of the OnePlus 11R contributing to this achievement.
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5G smartphones in demand
- During the third quarter, over half of the smartphone shipments, or 53 percent, were 5G devices.
- Notably, there was substantial growth in the Rs 10,000 to Rs 15,000 price range, as per the report.
- Additionally, the ultra-premium segment, where devices cost more than Rs 45,000, saw a 44 percent increase in sales compared to the previous year, primarily due to financing options.
