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Krafton fears that using the "PUBG Mobile" in relation to Battlegrounds Mobile India could get the game banned in the country.
Also read: Battlegrounds Mobile India launch date, features, rules, and more: everything we know so far
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According to a new report from IGN India, Kraton has allegedly reached out to content creators in India through WhatsApp asking them to avoid using "PUBG Mobile" anywhere in their content in relation to Battlegrounds Mobile India.
The screenshot of an alleged WhatsApp message from Krafton reads "We are a Korean Game with an Indian version just created for India. We would also suggest not use PUBGM in your content anymore as it was banned and we don't want it to be banned again. We would recommend using words like Battlegrounds Mobile India, Korean game, Indian version in your game."
The screenshot of the chat was shared as an Instagram story by a popular gaming content creator that goes by Gaming Aura on YouTube. While Gaming Aura immediately removed the Instagram story, a YouTube channel named Controversy Gamer, managed to grab the screenshot of the Instagram post. However, according to IGN, even Controversy Gamer has scrubbed the reference of the screenshot from its video.
Krafton doesn't actually need permission from the Indian government to launch Battlegrounds Mobile India in the country. However, the government might ban apps that it thinks would compromise national security. Since PUBG was already banned in India due to security concerns, Krafton doesn't want to use the moniker once again to avoid getting noticed.