iPhones secure top 7 positions in the global best-selling smartphones list: Counterpoint Research

Apple dominates global smartphone sales

• According to a report by Counterpoint Research, Apple captured the top seven positions in the global list of best-selling smartphones in 2023.
• Apple also dominated the 2022 list, with 7 positions out of 10, but not in order. 
  
• The Apple iPhone 14 was the best-selling smartphone on the list, with a 3.9 percent share, with the primary markets being the US and China. 
  
• The iPhone 14 Pro Max and iPhone 14 Pro secured the second and third positions, respectively, while the iPhone 13 held the fourth position.
  
• Counterpoint Research also shares that sales of the iPhone 14 Pro variants likely increased due to the limited differences between the iPhone 13 and iPhone 14. 
  
• Apple's iPhone 15 Pro Max, iPhone 15 Pro, and iPhone 15 secured the fifth, sixth, and seventh positions, respectively. 
  
• Apple was followed by Samsung, which held the final three positions, filled by its affordable A-series smartphones. 
• Samsung's Galaxy A14 5G, Galaxy A04e, and Galaxy A14 4G held the last three positions on the list.
• Counterpoint Research believes that the Galaxy A04e and the Galaxy A14 4G secured the remaining two places thanks to their affordability, driving sales in emerging markets like Brazil, India, Mexico, and Indonesia.

Counterpoint predictions for the year 2024

As per Counterpoint Research, the 2024 best-selling smartphones list could represent more diversity and an entry from one of the Chinese OEM's and only 5G devices on the list.