In an attempt to expand its presence in the budget segment, itel is gearing up to launch its next batch of devices, the Zeno 100 Pro and Zeno 100 Lite. With the Zeno lineup, itel generally targets the online segment. Therefore, the teasers for these smartphones are now live on Amazon, revealing some of the key highlights. Just like the itel A100 (review) and A100 Pro (review), the company appears to be emphasising the robust military-grade build qualities of these phones.
itel Zeno 100 Pro and Zeno 100 Lite teased
itel Zeno 100 Pro
Starting with the itel Zeno 100 Pro, its teaser page on Amazon states that the phone is “built tough”, and right below, the company indicates that it’s a tough and durable smartphone aimed at users who want a reliable daily driver that can handle rough use. Much like previous releases from itel, such as the A100 Pro, the Zeno 100 Pro is confirmed to sport MIL-STD 810H protection.
The device is also said to feature point and tap control connectivity, which likely means the Zeno 100 Pro will come equipped with an IR Blaster that will offer users the functionality to control devices in close vicinity, such as ACs, TVs, set-top boxes, and other IR remote-based appliances.
While other specifications have not been revealed, the Zen 100 Pro could turn out to be a suitable choice for users who are rough with phones but are on a limited budget. The handset is confirmed to launch on July 16th, 2026.
itel Zeno 100 Lite
The “Lite” moniker in the itel Zeno 100 Lite strongly hints that it’ll be priced lower than the Zeno 100 Pro. On Amazon, the brand has revealed some of its key specifications, including a 5,000mAh battery, military-grade durability, a 6.6-inch HD+ display with a 90Hz refresh rate, and DTS-supported speakers.
Given the specifications, it’s highly likely the smartphone could be priced under Rs 10,000, providing users a choice that carries strong drop resistance. If that holds, it could likely compete against the Realme P4 Lite 4G, which features the Unisoc T7250 processor.
With no hints of the processor, we can’t know yet whether it’ll be 4G or 5G supported. Unlike the Zeno 100 Pro, the Zeno 100 Lite is slated to “come soon”, meaning there’s no specific launch date set in stone for now. However, it’s likely both smartphones could launch on the same date, i.e. July 16th.
