India remains one of the key markets for smartphone brands to expand their business potential, and a significant portion of it is still growing. Key players such as Samsung and Xiaomi have solidified their presence in the market in the mid-range segment with competition from brands such as Realme, Vivo, and OnePlus. Let us take a look at what the trend has been for the first quarter of 2024, based on user search results and queries on 91mobiles.com, which will also provide us valuable insights into how the remainder of the year may unfold.
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Top 5 phone brands in Q1 2024
The top 5 smartphone brands in Q1 2024, interestingly, have remained consistent with what we observed in Q1 2023, with some slight differences in the order. Check out the details below:
Samsung – 34.67 percent
Samsung has retained its position as the most-searched brand in Q1 2024. The brand has maintained strong trust with its consumers and releases a plethora of smartphones, which populate every segment with its Galaxy A, F, M and premium S series products. Samsung also launches its flagship S series smartphone with top-of-the-line specs in January at the start of every year, garnering strong interest from consumers, evident based on its ranking on our user searches.
Some key smartphone launches in Q1 2024 by the brand include:
- Samsung Galaxy S24, S24+ and S24 Ultra
- Samsung Galaxy A35 and Galaxy A55
- Samsung Galaxy A15 and Galaxy A25
- Samsung Galaxy F15
Xiaomi – 19.26 percent
Xiaomi has maintained a consistent presence in the Indian smartphone market, a fact reflected in its ranking on our list. The Xiaomi Note series stands out as one of the most popular mid-range smartphone series available, and in January 2024, Xiaomi introduced the latest iteration, the Redmi Note 13 series, which has garnered significant interest from our readers.
Following up on its more affordable release, Xiaomi also unveiled its premium Xiaomi 14 series smartphones in India this month. Similar to Samsung’s flagship devices, these smartphones come with the Snapdragon 8 Gen 3 chipset at their core, along with Leica-branded cameras and a robust feature set. These features position the Xiaomi 14 series as top contenders in the ultra-premium segment of the market.
Some key smartphone launches in Q1 2024 by the brand include:
Vivo – 18.42 percent
In a surprising turn from last year, Vivo has climbed to the third position on our list. This rise is thanks to several successful launches, including the premium X100 series, popular V series smartphones, and the recent mid-range Vivo T3. Rumours also suggest Vivo may soon unveil its premium X Fold 3 foldable smartphone in India. Of particular note is the Vivo V30 series, known for its impressive camera capabilities. For the first time, these smartphones come with Zeiss optics, previously reserved for Vivo’s more high-end X series.
Some key smartphone launches in Q1 2024 by the brand include:
OnePlus – 17.44 percent
OnePlus made a strong comeback last year and secured the third position in our list of the most popular phone brands for the first half of 2023. This year, it maintains its position in fourth place, just behind Vivo by a slight margin. This ranking is largely attributed to the success of its recently launched OnePlus 12 series smartphones, comprising the OnePlus 12 and its budget-friendly variant, the 12R.
Both devices have received high praise, with the OnePlus 12R particularly standing out as one of the most popular smartphones in the sub-Rs 40,000 category. OnePlus is also set to launch the Nord CE 4 on 1st April, and if its predecessor is any indication of its success, the smartphone is sure to make some big waves.
Some key smartphone launches in Q1 2024 by the brand include:
Realme – 10.18 percent
Realme, in an interesting turn of events, has fallen from the third position to the fifth position in our Q1 ranking for this year. The recent launch of its popular numbered series smartphones introduced a “Plus” variant for the first time, offering a more diverse range of prices to cater to different mid-range segments. Realme also offers a more robust camera system for the Realme 12 Pro series smartphones.
These devices feature a dedicated telephoto lens in the rear camera setup, a feature typically reserved for premium smartphones. This addition has elevated Realme’s mid-range camera capabilities to new heights. The brand also released the Realme Narzo 70 Pro recently, which has collected significant interest from our readers.
Some key smartphone launches in Q1 2024 by the brand include:
