boAt hit with big data breach, more than 7.5 million customers’ personal information leaked: report

Highlights
  • The new data breach has affected over 7.5 million boAt customers.
  • The hacker uploaded around 2GB of stolen customer data on the dark web.
  • Individuals affected by these breaches may become targets of financial fraud.

Homegrown consumer technology brand boAt has reportedly been hit with a significant data breach affecting over 7.5 million customers. It is worth noting that this data breach has raised concerns among its customer base, as their personal information may now be accessible on the dark web for purchase. Here are more details about the massive data breach.

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Data breach affects over 7.5 million boAt customers

  • According to a report by Forbes India, a hacker known as ShopifyGUY claimed to have accessed the data of boAt Lifestyle customers.
  • On April 5th, the hacker released files containing information from the data breach, which reportedly included the personally identifiable information (PII) of 7.5 million customers.
  • As per the report, the hacker uploaded around 2GB of stolen customer data onto a dark web forum.
  • Security researchers warn that such data breaches can have far-reaching consequences beyond the immediate exposure of personal details.
  • The report mentioned that individuals affected by these breaches may become targets of financial fraud, phishing scams, and identity theft.
  • Threat actors could exploit this information to carry out sophisticated social engineering attacks, gaining unauthorised access to bank accounts, conducting fraudulent transactions, and misusing credit cards.
  • It is worth mentioning that boAt has not publicly acknowledged the breach so far.

boAt surged to become the second-largest global player in the wearable shipments sector for the third quarter of 2023, as per data from the International Data Corporation (IDC). During this period, boAt shipped a total of 14.3 million wearables.

The homegrown brand faces competition from companies like Fire-Boltt, Noise, Xiaomi, and others, offering a wide range of products from wired earphones to smartwatches.

boAt products are notably priced competitively, catering to a broad consumer base. Additionally, the brand has collaborated with popular Indian celebrities and cricketers, including Kartik Aaryan, Kiara Advani, Hardik Pandya, and others, to promote its products.