- HMD Global will launch its own-branded devices in India by April 2024.
- The brand will sell both Nokia-branded phones and HMD Global phones until 2026.
- HMD Global will apparently offer more OS updates compared to competitors and will come with stock Android OS similar to Nokia phones.
HMD Global holds the license to sell Nokia-branded phones across the globe. While the company has seen a good start initially, the momentum slowly dropped with inconsistent launches and heavy price tags. Now, 91mobiles has exclusively learned from industry sources that HMD Global will launch their own-branded devices in India by April 2024. Before you ask, the brand will sell both Nokia branded phones and HMD Global phones until 2026.
HMD-branded phones in India
- Sources tell us that HMD Global branded phones will launch by April 2024.
- The phones will have aggressive pricing and will focus mainly on the online market i.e. probably Amazon, Flipkart and other platforms.
- However, HMD Global will majorly focus on selling Nokia phones via offline markets.
- HMD Global will sell both its devices and Nokia devices till 2026.
- Sources tell us that HMD Global will target budget and mid-range phones at launch and slowly expand to flagship models.
- As for the phones, HMD Global will offer more OS updates compared to competitors and will come with stock Android OS similar to Nokia phones.
A recent report from ET claimed that the brand intends to launch a comprehensive product ecosystem, with a range of products such as tablets, feature phones, and IoT devices. Apparently, these HMD-branded products will be priced in different price segments, distinguishing them from the Nokia product line.
HMD Global intends to produce all its devices in India and aims to export them to other markets as well. Reports suggested that HMD Global teamed up with Foxconn, Dixon, and Lava to produce smartphones in India. We should know more details about the HMD Global phones in the days to come.
