Upcoming Hero electric scooters could come under Vida brand name

Previously, Hero had filed a patent for several names for their electric scooters, including Vida, Vida MotoCorp, Vida EV, Vida Scooters, and Vida Motorcycles. All the names have the word 'Vida' in common, thus implying that it could be a new sub-brand for the company. We can also safely assume that Hero is also working on launching more electric vehicles in other categories as well.

Meanwhile, Hero's Electric Vehicle development is already underway. The company has partnered with Taiwan's Gogoro for its upcoming electric scooter, while also working with Ather Energy to accommodate the connector technology in its scooters. Hero MotoCorp also provided a teaser of its first electric scooter during the 10th-anniversary celebrations of Hero MotoCorp in August this year.

The upcoming Hero Vida scooter model is expected to be a mass offering like all the electric scooters and will take on the likes of Ola S1, Ather 450X, Bajaj Chetak, TVS iQube, and the Simple One electric scooter. With more electric two-wheelers expected to launch in the coming years, the EV vehicle space is gearing up to be more intense and competitive, which will result in better products and lower prices, and we are here for it.

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