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As already mentioned, 2022's iPhone 14 Pro Max (review) was the most-selling smartphone in 2023 with 34 million units. Possibly, the discounted rate after the launch of the new iPhone series helped it secure this record. Interestingly enough, the presence of a previous-gen design, specs and lightning port didn't stop people from buying this model.
The other Apple iPhone 14-series models in the list include the iPhone 14 (29 million) in 3rd position and the iPhone 14 Pro (29 million) in 4th position.
Even older iPhone 13 has also managed to garner 23 million sales and is sitting at the 5th spot.
As you may be wondering, the newer iPhone 15 series has also done well although they just launched a couple of months back in September 2023. The iPhone 15 Pro Max (review) is on the 2nd spot in the list with 33 million units sold, just a million shy from the top contender's record.
The iPhone 15 Pro is in the 7th position with 21 million units shipped and the iPhone 15 is in the 10th position with 17 million units sold.
We also note that neither iPhone 14 Plus nor iPhone 15 Plus has done well compared to the other iPhones.
Although other smartphone brands fail to make the cut, Samsung has at least three Galaxy phones on the list. There is the Galaxy A14 4G with 21 million units sold in the 6th position, the Galaxy A54 with 20 million in the 8th position and Galaxy A14 5G with 19 million units sold in the 9th position. This also shows that at the lower-end people have chosen a 4G phone over a 5G phone.
Surprisingly, no Galaxy S23 phones in the list. Hopefully, things change for the Galaxy S24 series with the Galaxy AI features and other upgrades.