itel among top 3 most-preferred smartphone brands in India in sub-Rs 8,000 price segment: survey

The survey claims itel has the highest percentage of repeat users among first-time handset customers in the segment.

  • itel is in the top three most-preferred smartphone brands in India under-Rs 8,000 price segment.
  • Itel users were least dissatisfied with their phones in the segment, a survey has claimed.
  • 76 percent itel users said they would recommend the brand based on their overall experience.

Smartphone brand itel is among the top three most-preferred smartphone brands in India in the sub-Rs 8,000 price segment, having the highest percentage of repeat users, according to a recent consumer survey by Counterpoint Research. Samsung led the list of most popular smartphone brands under Rs 8,000, followed by homegrown Lava.

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The report notes that up to 55 per cent of respondents, who purchased an itel device when they first started owning a mobile device have repurchased the brand’s product.

itel among top 3 brands in India under Rs 8,000

Participants of the survey ranked itel on top as their preferred brand in terms of brand trust, pricing, after-sales services, appearance, and durability.

“The sub-Rs 8,000 price segment is an important category, with over 370 million users relying on feature phones and entry-level smartphones in this segment. This is also the segment where most first-time mobile phone users start their digital journey. Users from this price segment require support from mobile brands in terms of value for money, features and reliability,” Arushi Chawla, Analyst, at Counterpoint Research, said in a statement.

As per the report, at least 76 per cent of existing itel consumers are willing to suggest the brand to others on the basis of their overall experiences with the product. Itel, on the other hand, came in third place in the category of mobile phone ownership for consumers spending less than Rs 8,000.

The research was carried out in India through the utilisation of offline face-to-face interviews with a diverse sample of mobile customers from the sub-Rs 8,000 (about $100) price category of the market. Responses were gathered using the quota sampling methodology with a total sample size of 1,575.