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Qualcomm has confirmed the upcoming flagship mobile chipset won't be called Snapdragon 898. Instead, it could be called Snapdragon 8 Gen1.
It remains to be seen what the Snapdragon 7, 6, and 4 series chipsets will be called considering there are multiple models in parallel. The chipmaker hasn't mentioned a word on what they will be called, for now. The company has also confirmed the name 'Qualcomm' will be used less in mobile-related product names. It is separating the Qualcomm and Snapdragon brands and going forward, Snapdragon will be a standalone brand "with specific ties to the Qualcomm brand where appropriate". Interestingly, the '5G' suffix will be removed from mobile chipsets going forward as the company believes that 5G is present everywhere and is not required to warrant it anymore.
Qualcomm also says that it will only launch 5G-capable mobile platforms going forward, so there's one more reason to remove the 5G suffix. Changes are also being made to the iconic Snapdragon fireball, which will "gain new prominence and manifest itself in new visual assets and other creative executions". New representative colours are also introduced, including Gunmetal, Nickel, Midnight, Gold, and Snapdragon Red. Gold will now be used to represent only premium-tier products.