iPhone 8 and iPhone 8 Plus (PRODUCT)RED editions launched, prices start at Rs 67,940

As expected, Apple has introduced (PRODUCT)RED variants of the iPhone 8 and iPhone 8 Plus smartphones. The new variants come with a special red back body and black bezels at the front. The company kicked off the (PRODUCT)RED iPhone tradition with the special versions of the iPhone 7 and 7 Plus last year, which also arrived in a red colour, but with a white bezel finish and silver home button. In addition to the new iPhone 8 colour variants, the Cupertino tech giant has also introduced a new (PRODUCT)RED iPhone X Leather Folio case.

Just like last year’s red iPhone 7 and 7 Plus, for the iPhone 8 red models, Apple has worked with (RED), which is a licensed brand that seeks to engage the private sector in raising awareness and funds to eliminate HIV/AIDS in Africa. An unspecified portion of proceeds from the sale of new iPhone 8 variants will go directly to Global Fund HIV/AIDS grants.

“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”

The Apple iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models and their pricing in India starts from Rs 67,940. The new variants will go on sale in the country in May through Apple authorised resellers and select telecom operators. The iPhone X Leather Folio case has been priced at Rs 7,900, and will be available from Apple authorised resellers starting tomorrow.