- Hero MotorCorp has opened its first Vida Experience Centre in Bengaluru and started test rides for its Vida V1 e-scooters
- The new touchpoint aims to deliver a solid customer experience and create brand awareness
- Two such Experience Centres will soon come up in Jaipur and Delhi
Hero MotoCorp has now opened up its Scooter Experience Centre in Bengaluru and has also started test rides for its Vida V1 Plus and Vida V1 Pro premium electric scooters. The company will soon set up Hero MotoCorp Scooter Experience Centres in Delhi and Jaipur next. These brick-and-mortar establishments are aimed to help end users familiarise themselves with the brand and its offerings. The new Scooter Experience Centres will also help in the delivery process when Hero MotoCorp starts delivering the electric scooters sometime in the second week of December 2022.
Hero Vida Scooter Experience Centre
Hero MotoCorp entered the Indian EV two-wheeler segment with the launch of two new premium electric scooters – the Vida V1 Plus and the Vida V1 Pro last month. The e-scooters were launched in India for a starting price of Rs 1.45 lakh (ex-showroom) for Vida V1 Plus and Rs 1.59 lakh (ex-showroom) for Vida V1 Pro. The company has since been taking bookings for a token amount of Rs 4,999.
The new touchpoint is spread over 8,500 square feet of space and will host the Vida V1 premium electric scooters, charging systems, interactive set-ups, etc all aimed to introduce and familiarise the new brand with its prospective customers. The Experience Centre will also get an in-house coffee bar and a library. These touchpoints will also double up to cater as the hub for VIDA communities, hosting events, brand meets, and cohort activities in the future that the company has plans for.
“Expanding our vision to shape the EV category and grow its scale, we are excited to open the first VIDA Experience Center. This Experience Center is a manifestation of our vision to build experiences that create curiosity and meaningfulness and that people connect with” said Dr. Swadesh Srivastava, Head – Emerging Mobility Business Unit (EMBU), Hero MotoCorp
Hero MotoCorp will provide lucrative long-term benefits such as EMIs with efficient interest rates, buy-back offers with values up to 70 percent, on-site repairs, and more. Hero MotorCorp will also provide test rides for up to three days. The company is also on track to establish two more such centres in Jaipur and Delhi.