- Mercedes-Benz to bring along four new fully electric models in the next 12 months
- German automaker looks to double EV portfolio after seeing 41 percent jump in sales in its fifth largest market in the globe
- Mercedes-Benz estimates 25 percent of the sales to come from EV products
With India’s EV market strengthening, India’s largest luxury car maker Mercedes-Benz is set to improve its foothold in the segment early on. Mercedes-Benz is aiming to roll out four new EV models for the Indian market in the next eight to 12 months. The company is looking for an EV onslaught in the luxury market, which is heading for a shift in momentum in favour of zero-emission vehicles. Mercedes-Benz currently offers four fully electric models in the country.
“We are very happy with the development of EVs in the Indian market. the focus is all electric by 2030-32.” – Matthias Luehrs, head of Region Overseas, Mercedes-Benz AG
Mercedes-Benz plans to double its EV portfolio in the next 12 months
Mercedes-Benz, which is currently the largest luxury automaker in India, estimates its EV portfolio will contribute to at least 25 percent of sales by the year 2027. The luxury automaker has shown overall growth of 41 percent in 2022 and aims to sell 18,000 units of its German luxury barges in 2023.
The current EV portfolio consists of four fully electric models: namely, the EQB, EQC, EQS 580 and EQS 53 AMG. The EQS 580 is made in India, while the others are imported. All the models hold a waiting period of three to six months on average. The Mercedes-Benz EQS range starts at Rs 77.19 lakh (ex-showroom) for the Mercedes-Benz EQB 300 electric SUV. The top-of-the-line offering is the S-Class like Mercedes-Benz EQS 580 electric full-size sedan which is priced at Rs 1.60 crore.
The luxury automaker is planning to launch a plug-in hybrid GT63 AMG e-Performance to keep its overall carbon footprint.
