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"One Airtel will offer economical all-in-one plans for DTH, broadband, and mobile customers in 3-4 cities as part of a pilot project"
Airtel is all set to launch new One Airtel bundled plans for its subscribers in India in late March. 91mobiles has learnt from an Airtel insider that the telco is working on new all-in-one plans that will offer customers benefits across DTH, broadband, mobile services as well as free OTT services. The One Airtel plans will launch by around March 25th in India, the source says. We have also learnt that Airtel will initially offer three plans at the time of launch as part of a pilot project. The rollout will be limited to three or four key markets initially, which will be used to gauge user demand for such a bundled product.
While the exact prices of these plans remain unclear at the moment, they're believed to start at less than Rs 1,000 and go up to around Rs 2,000. The higher the plan, the more benefits Airtel will offer to its customers.
| One Airtel plan price | Mobile data | Broadband data | DTH access | Free streaming services |
| ~Rs 1,000 | 75GB | No broadband access | Yes | Yes |
| ~Rs 1,500 | 125GB | 500GB | Yes | Yes |
| ~Rs 2,000 | 125GB | 500GB | Yes | Yes |
The starting One Airtel plan will cost just under Rs 1,000. Under this plan, customers will get Airtel's DTH channels, voice calling, data benefits, and free OTT services, which may include subscriptions to Prime Video, Airtel Xstream, and Zee5. Our source claims the plan could offer up to 75GB mobile data to customers per month, but we cannot confirm this as yet.
There will also be a One Airtel plan just under Rs 1,500, offering mobile data, unlimited calling, and broadband services. Under this plan, customers could get as much as 125GB mobile data for the whole month and 500GB high-speed broadband data (speed will drop to 1Mbps post FUP). This recharge will also come with free OTT services as well.
Lastly, top-end One Airtel plan that will cost nearly Rs 2,000 will offer customers DTH channels, broadband services, mobile data, and voice calling as well as free OTT services. Airtel could offer 125GB mobile data and 500GB broadband data in this plan as well.
These bundled plans will be best suited for customers using an Airtel mobile number, DTH connection, as well as broadband service. In the current scenario, all these services require separate prepaid recharges/ postpaid plans. While the Airtel prepaid recharges start at Rs 149 for the bundled services, Airtel's DTH and broadband have Rs 199 and Rs 799 as their respective base plan prices. One Airtel will club these recharges under one umbrella and should seemingly offer more value to users.
~with inputs from Mukesh Kumar Singh